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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Mustang-themed pinball game debuting in Chicago [w/video]

Believe it or not, but new pinball machines are still being made. Chicago-based Stern Pinball still makes them and has found a niche selling modern machines to individual buyers and arcade distributors. For its latest cabinet, Stern partnered with Ford to create a pinball game that pays homage to the 50th anniversary of the Mustang, including the next generation. The new machine is being unveiled at the Chicago Auto Show on February 6 and goes on sale in March.
Stern is offering the machine in three variants. The pro-level machine is meant for arcades and public spaces and retails for $4,995. All of them come with background and cabinet art by Camilo Pardo, who designed the Ford GT, and Top Gear USA host Tanner Foust is the game's announcer. Depending on where players shoot the ball, they activate events that simulate drag racing, rallying, drifting and racing the Mustang, and hitting targets lets players shift the gears up and down.
An upgraded, premium table with added art will be added later for pinball machine collectors. The third model is a signed, special edition with art of the 1965 Mustang and 2015 Mustang on the machine and chrome and Mustang badges on the speaker grilles. Prices for these editions will be announced later.

eBay Find of the Day: 25-station video gaming trailer w/ bonus Ford F-250

Why, you might be asking yourself, is Autoblog showing me an eBay Motors listing for a 2006 Ford F-250 and a box trailer (with a badly cropped photo to boot)? It's not because we're highly interested in this blue-collar rig, to be sure, but rather because we're interested in throwing the greatest Forza party of all time. Housed in that innocuous white 26-foot trailer is a gamer's delight, with 25 Xbox 360 systems connected up to 25 high-definition monitors and 24 headsets to keep everyone locked into the action (one of the stations is outside the trailer). When connected up to one of two included generators, the setup allows for two-dozen combatants to square off, back-to-back and head-to-head. Sure, the Buy It Now price of $79,000 seems steep considering the trailer will need about ten grand worth of Xbox One or Playstation 4 upgrades in the near future. But that doesn't mean you couldn't squeeze out a few more years of massive multiplayer fun. Check out the listing here, and do let us know if you buy it, we'd love to come over and game. Featured Gallery Video Game Trailer: eBay Find of the Day News Source: eBay Motors Toys/Games Ford Auctions forza motorsport xbox xbox 360 ford f-250 autoblog black