2010 Ford F 250 Super Duty Crew Cab 4x4 Diesel on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327:

Hennessey Ford GT sets 267.6-MPH record at Texas Mile [w/videos]

The record-setting Hennessey-powered camouflage Ford GT we showed you at this time last year headed back to the Texas Mile and managed to bring home yet another record. As you may recollect, last year saw Mark Heidraker's machine sprint to a record 257.7 mph thanks to propulsion from its twin-turbo 5.7-liter V8. The big mill sucks down race gas, and this year the creation pulled off a 267.6-mph run over the weekend. That feat set a new record for the event. Something tells us neither Heidraker nor Hennessey are done squeezing more thrust from this machine.
This particular Ford GT has already gone through a number of permutations. Hennessey started by tweaking the factory supercharger set up before abandoning the blower in favor of two turbos. Since then, the crew has poked and prodded it to coerce as much grunt as possible out of the car. We expect Hennessey will probably come out with a video of the record-setting run shortly, but in the meantime, you can see a couple of videos of the car's runs in Texas below (one of which actually captures the record run). Enjoy.