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Formula Drift kicks off 11th season on Streets of Long Beach

The 2014 Formula Drift series kicked off last weekend in Long Beach, and saw Chris Forsberg, who you'll recall went mad and drifted around a warehouse in an Infiniti M, take the title behind the wheel of his Hankook Tire Nissan 370Z (shown above).
Forsberg really ran away with the first round of competition, outscoring his closest opponent, second-place finisher Kenneth Moen and his Bridges Racing Nissan 240SX, by 20 points. Third place was 2013 championship winner Michael Essa and his Yokohama BMW M3, 30.5 points behind Forsberg.
In the manufacturers' title, Nissan took an early lead with 122 points, which isn't a huge surprise considering five of the top ten drifters were piloting either a Z or a product of the brand's S platform. Ford, which had two drivers (Justin Pawlak and Vaughn Gittin, Jr.) in the top ten, took home second place, while BMW is currently third in the manufacturers' standings.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Obama to herald auto industry turnaround from idled Ford plant

President Barack Obama will tout the recent successes of the American auto industry in a speech on Wednesday. This would be a fine and dandy plan aside from two small hitches. First, the president is visiting Ford's Wayne, MI factory, which is rather strange considering the government bailed out the company's local rivals, Chrysler and General Motors. Even more worrying, considering the topic of the speech, is that the Wayne facility has been idled due to a lack of demand. According to The Detroit News, the White House said the speech will focus on "the workers in the resurgent American automotive and manufacturing sector now that the auto rescue has been completed and the decision to save the auto industry and the over one million jobs that went with it." Wayne Assembly employs some 5,100 Michiganders when its lines are up and running, but as gas prices have plunged below $2 per gallon in some areas over the past month, its fuel-efficient products – the Focus and C-Max – have seen their sales plummet, as well. In December, the Focus' year-over-year sales were down 4.4 percent, while the C-Max dipped 3.3 percent, Ford told The News. Lagging sales for the two compacts aren't a new thing, though. Focus sales in all of 2014 were down 6.4 percent, while the C-Max struggled with a 21.6-percent drop last year. According to The News, Ford made the decision to idle the factory before being approached by the White House. Considering that, we wonder what the team at 1600 Pennsylvania Avenue was thinking when it selected the Ford facility, and what impact the location will have on the president's message. News Source: The Detroit NewsImage Credit: Mira Oberman / AFP / Getty Images Celebrities Government/Legal Plants/Manufacturing Ford