2009 Ford F250 Lariat on 2040-cars

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10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.

Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.

Ford EcoSport Storm concept swallows a Raptor in Sao Paulo

Ford rolled into the Sao Paulo Motor Show with some pretty cool crossovers in tow, the awesomest of all being the EcoSport Storm concept shown above, which draws its inspiration directly from the F-150 SVT Raptor. It packs a lower grille clearly derived from the now-famous muscle truck, as well as a Blue Storm paint job, black and silver trim, special graphics, lower body cladding and 215/75 R15 off-road tires. Don't go holding your breath for a supercharged V8, though; made locally in Brazil, India and Thailand, the tiny EcoSport is typically powered by a three- or four-cylinder engine.
The Storm isn't the only specially prepared Ecosport on show, however, joined as it is by another pair called Beauty and the Beast. Beauty is decked out in matte copper with a black roof, LED fog lamps, 18-inch wheels with low-profile tires and an interior complete with four individual bucket seats, leather upholstery and a full multimedia suite. The Beast, meanwhile, takes a sportier approach with a white pearl finish, blue and orange trim and three-bar grille. It also wears 18-inch wheels and LED fog lamps, but its interior swaps out its rear seats for a bike rack.
Joining the EcoSport show cars was an Edge crossover equipped with all the latest technologies and done up in bright red with three-bar grille, bulging hood, and an interior featuring 10-inch touchscreens and leather upholstery. Feel free to read more in the press release below.