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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Mustang pinball game will feature art by Ford GT designer

To celebrate 50 years of Mustang, Ford and Stern Pinball are collaborating on a new pinball machine that will feature the muscle car in all its glory, Polygon reports. Even better, Camilo Pardo, the guy who designed the Ford GT, will provide art for the table; Tanner Foust, Top Gear USA host and professional driver, will handle narrating duties; and a Sony Music soundtrack spanning five decades will provide the tunes.
"The Mustang is one of the most iconic, American cars ever made... What better way to celebrate 50 years of Mustang than with the launch of the Ford Mustang pinball game?" says Stern Pinball CEO Gary Stern.
Watch the promotional trailer for the upcoming Mustang pinball machine below, which will have to hold you over until pricing and availability are announced in early 2014.

Ford Focus RS ready to make our hot hatch dreams real

Ford's current hot hatch siblings the Fiesta ST and Focus ST are already two pretty great entries into the segment, but there's always a desire for a little more. Thankfully, it looks like the Blue Oval is ready to satiate that need because it's continuing to test the even more powerful Focus RS around Europe. According to our spy shooters, these shots come from near the Nürburgring.
As with previous photos, Ford engineers continue to heavily camouflage the front end of the RS prototypes, but there's a big difference here. Unlike earlier ones, this example appears to have a closer-to-production-ready front bumper rather than just a horizontal strip for the license plate. That may point to development getting somewhat closer to wrapping up. Although, this one lacks the larger rear wing from prior testers, and the exhaust also appears to be a work in progress with the rear diffuser covered in mesh in these latest shots.
The RS is rumored to be using the 2.3-liter turbocharged four-cylinder from the 2015 Mustang, but power is reportedly turned up from 310 horsepower in the 'Stang to somewhere between 325 hp and 350 hp for the Focus. Routing all that just through the front wheels could be a recipe for serious torque steer, and all-wheel drive is potentially being used for better traction.