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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford open to diesel, hybrid or electric Mustang? [w/poll]

The Ford Mustang may not be the first vehicle that comes to mind when you think of environmentally-friendly forms of transportation. The arrival of the turbocharged four-cylinder engine in the new Mustang could do a lot to combat that perception, but the EcoBoost engine may just be the tip of the iceberg in that regard.
Speaking with Ford powertrain boss Bob Fascetti at the reveal of the new Mustang in Australia, GoAuto reports that the Blue Oval automaker is considering offering its latest pony car with a diesel, hybrid or even electric powertrain in the future.
"We're not looking at diesel at the moment, but given where we need to go with fuel consumption we are looking at all our options," said Fascetti. Other options could include a nine- or ten-speed automatic transmission to replace the current six-speed unit in order to help improve fuel economy and emissions for the Mustang, although figures for the current lineup have yet to be revealed.

Ford nets $5.7B in 2012, $1.6B in fourth quarter

Ford brought in $5.7 billion in net income during 2012, which is around $307 million less than one year prior. Even so, the automaker closed out 2012 with the highest pre-tax profit for a single quarter in nearly 10 years, earning $1.7 billion in the fourth quarter thanks largely to a higher-than-average truck mix in the US. That's a jump of $577 million over 2011. Likewise, that translated into fourth quarter income of $1.6 billion. All told, Ford set a full-year pre-tax profit record in 2012. But that doesn't necessarily mean everything is rosy in the land of the Blue Oval.
Like every other manufacturer, 2012 saw Ford get hammered in the European Union, where a deep economic recession continues to drive down consumer confidence. The automaker lost more than $700 million in Europe, and saw full revenue of $26.6 billion in 2012. That's a decline of $7.2 billion compared to last yea. Ford says the market for new vehicles in Europe has contracted to 13.5 million units, the lowest number in 17 years. You can read the full press release below for more information.