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Ford earnings take a dive on investment, slowing sales; workers get $6,900 in profit sharing

Ford Motor Company's pre-tax profits for 2014 took a beating, falling to $6.3 billion, a $2.3-billion drop from 2013, while overall revenues fell from $139.4 billion to $135.8 billion. Net income for 2014, meanwhile, plunged 56 percent, from $7.18 billion to $3.19 billion. Yeah, those aren't great numbers. While Ford's figures are largely down across the board, some of the weaker numbers aren't too difficult to explain away. The company launched 24 vehicles across the globe in 2014, including some of its biggest and most important volume models, like the 2015 F-150, as well as iconic offerings like the new Mustang. The result of this is both increased investment as well as a drop in total sales – US market numbers were down 164,000 units compared to 2013. Recall claims and high warranty costs also did a number on the Blue Oval. "2014 was a solid yet challenging year for Ford - with our investments and a record number of new products launched around the world positioning us for strong growth this year and beyond," Ford CEO Mark Fields said in a statement. Ford's 50,180 UAW workers in the United States will receive profit-sharing checks of $6,900. In some markets, Ford's fortunes were impacted by outside factors. Europe, for example, recorded more sales (up 70,000 units) and higher revenues (up $2.2 billion), but still reported a $443-million pre-tax loss. Blame was placed on the crumbling Russian economy, which has suffered from sanctions and slumping oil prices. Despite its troubles last year, the company still seems bullish on 2015. Ford's pre-tax outlook remains unchanged, as the company expects to make anywhere from $8.5 to $9.5 billion on the back of higher revenue from the company's automotive operations. We expect strong growth and improved financial performance in 2015 driven by our investments in new products and capacity," Ford CFO Bob Shanks said of the company's future.

Is that the Ford GT Le Mans racer in the background of this Forza video?

Shortly after the reveal of the new Ford GT in Detroit a couple of weeks ago, Microsoft announced that it was putting the new American supercar on the cover of the upcoming sixth installment of the Forza Motorsport video game series. Now it has put out a video of the process of digitizing Dearborn's latest. Whether you're into Detroit steel (or carbon fiber and aluminum in this case), exotic supercars or video games, the video is worth a watch in and of itself. But our eyes were focused on something else. In the background of one shot (around the 1:49 mark) you can see a design board with renderings of what looks to be the rumored racing version of the GT – complete with reshaped air intakes, deeper side sills, a bigger rear wing and a central rear fin like you'd find on the latest LMP1 racing prototypes. It wouldn't be the first time we've caught wind of the prospect of the Blue Oval's new supercar going racing. We first heard of the plans last October, further reinforced in December with reports of the new GT coming to Detroit. And as we reported just a couple of weeks ago following the supercar's reveal, a return to Le Mans could be in the cards – which would be fortuitous timing, since next year will mark the 50th anniversary of the original GT40 scoring its landmark 1-2-3 finish in the 24-hour race.

Ford looks to protect logo from Toronto mayor followers

One is a member of the Detroit Three and the maker of the Mustang, Fusion, Explorer and F-150. The other is an admitted loudmouthed, drunk-driving, crack-smoking mayor in Canada. Unfortunately for one, it shares its name with the other. Yes, Ford Motor Company is going to great lengths to keep its iconic Blue Oval logo from being appropriated by supporters of besieged Toronto mayor Rob Ford.
At a United Way event earlier this week, some of Mayor Ford's fans showed up with shirts that featured the automaker's logo with the words "Ford Nation," on them. Naturally, Mayor Ford signed them. FoMoCo was quick to issue an unhappy statement:
"Ford did not grant permission for use of its logo. We view it as an unauthorized use of our trademark and have asked it to be stopped," spokesperson Jay Cooney said. There was also a statement from Ford of Canada's Twitter account after a user alerted the company: