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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

NHTSA probes 2014 Ford Edge Sport 22-inch alloy wheels

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the 2014 Ford Edge Sport for the possibility its 22-inch wheels could break while on the road. This affects an estimated 20,000 examples of the crossover, according to NHTSA. The case that instigated this evaluation was submitted to NHTSA in November 2014. The driver reported that the front, right corner of the vehicle suddenly dipped, and the Edge went into a field. No one was harmed, but upon investigation, the wheel had broken into two pieces, according to The Detroit News. When this happened, this crossover had been driven an estimated 8,500 miles. NHTSA's preliminary evaluations are meant "to assess the scope, frequency, and safety-related consequences of the alleged defect in the subject vehicles." If a problem is discovered during the investigation, this process can lead to a recall. Ford spokesperson Kelli Felker told Autoblog, "We will cooperate with NHTSA on this investigation, as we always do." INVESTIGATION Subject : Wheel Separation Date Investigation Opened: MAY 20, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15020 Component(s): WHEELS All Products Associated with this Investigation Vehicle Make Model Model Year(s) FORD EDGE 2014 Details Manufacturer: Ford Motor Company SUMMARY: On November 29, 2014, ODI received a complaint (ODI No. 10661278) reporting the sudden failure of an original equipment 22-inch alloy wheel rim that failed on a model year 2014 Ford Edge. The right-front corner of the vehicle suddenly dropped while driving, causing the vehicle to drive off the road and into a field. The right-front wheel rim was found to have broken into two pieces. The owner said that there was no prior warning or wheel related problems with the vehicle. The vehicle had been driven approximately 8,500 miles at the time of the incident. A preliminary evaluation has been opened to assess the scope, frequency and safety-related consequences of the alleged defect in the subject vehicles. Related Video:

2018 Ford Expedition spied looking stylish

The Ford Expedition and Lincoln Navigator got a cool reception for their 2015 warmed-over redesign. But with big, high-riding vehicles once again in vogue, Ford is pushing ahead with a ground-up redesign of its biggest SUVs. Based on these spy shots, the Expedition will continue to serve as the Navigator's more affordable twin. Yes, that's a bold prediction, considering we still haven't spotted Lincoln testing the new Navigator, but study the greenhouses on this Expedition prototype and the Navigator Concept from New York – from the arrow-straight belt line to the extra-long rear window to the aggressively raked windshield, this Expedition's overall profile is broadly similar to what Lincoln previewed earlier this year. While our spies claim the new Expedition will look to the F-150 for design inspiration, we see a departure from past Expedition tradition. Unlike the supposed Expedition spy shots we showed you nearly a year ago – which was nothing more than an SUV with an F-150's nose grafted on, this prototype's front-end styling looks softer and more aerodynamic, with a smaller grille and headlights, almost like an Escape or Edge. This kind of change would explain the additional front-end camouflage. In back, our spies rightly point out that Ford fitted a faux rear end to disguise the rear window's rake – expect the real thing to feature the angled rear window previewed on the Navigator Concept. Look at the last image in the gallery for a better idea of how the Expedition's rear window will actually look. We can't say a lot about the taillights, because of the camo, but non-LED taillights are present. We'd expect Ford to offer LEDs on higher trim levels. While the F-150's styling might not make the transition to the Expedition, its powertrains and emphasis on lightweight aluminum will. Our spies report the biggest SUV will ride on a new T3 platform and feature an aluminum body, with the F-150's 3.5-liter EcoBoost V6. Expect a ten-speed automatic transmission and start/stop tech for sure, while the smaller 2.7-liter, twin-turbo V6 could slot in as the Expedition's base engine – we're less sure on that one. And we're even more uncertain of the rumors of an Expedition Hybrid. Our spies report it could mate a 3.5-liter V6 with an electric motor(s) and battery packs for a more economical full-size SUV. Expect to see the 2018 Expedition debut in January, at the 2017 Detroit Auto Show.