1995 Ford F-250 Xl Standard Cab Pickup 2-door 5.8l on 2040-cars

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Inside Ford's high-tech climate chamber

There are two ways an automaker can test its vehicles in extreme climates: it can send said vehicle around the world – from Death Valley to the Arctic Circle – in search of the harshest weather, or it can recreate those conditions in an enclosed environment. We're sure that many automakers undertake some combination of both, but in this latest video clip, Ford shows us around inside it's state-of-the-art climate chamber. At its Driveability Test Facility in Allen Park, MI – inaugurated in 2010 just across the street from the Roush Technology Center – Ford can simulate all sorts of extreme conditions. It can drop the temperature down to -40 degrees Fahrenheit or raise it up to 130, and take it up to a simulated 12,000 feet above sea level or drop it down to 280 feet below. blast it with 150-mile-per-hour winds. It can control the level of humidity, approximate the intensity of the sun and even blast the test vehicle with artificial snow, just like your favorite ski resort. The facility strikes us as an engineering feat as impressive as some of the vehicles it's used to test, but don't take our word for it – scope it out for yourself in this brief two-minute video clip, which even includes some helpful tips for winter driving this holiday season and beyond. News Source: Ford via YouTube Plants/Manufacturing Ford Videos Michigan winter

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Fusion demand outstripping supply

The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment - the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.
According to a report in The Detroit News, citing automotive data and Ward's Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.
Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.