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Ford Focus RS will go global, come to US

"We are transforming our approach to performance." – Mark Fields Ford will launch a new high-performance Focus RS around the world, including the United States, company CEO Mark Fields confirmed at a press conference Thursday morning. It is expected to debut in January at the Detroit Auto Show, though launch timing is unclear. "We are transforming our approach to performance," Fields said. The RS will serve as a hotter variant of the Focus, which will be redesigned next year as part of Ford's 16 product launches. Our spy photographers have already captured images of a purported RS, which you can see above. Ford last sold a Focus RS in Europe in 2009, and it continues the long lineage of RS-badged performance cars, which dates to 1968. "The RS has a significant heritage and pedigree," Ford product chief Raj Nair said. The Focus RS will slot above the Focus ST, which will continue, a spokesman said. The ST runs a turbocharged, 252-horsepower four-cylinder that's paired with a six-speed manual transmission. It also has chassis and design upgrades to reinforce its athletic dynamics. The most recent intel suggests that the new RS could use Ford's 2.3-liter turbo-four, tuned to anywhere from 325 to 350 hp. All-wheel drive is also rumored to be part of the new RS formula. Meanwhile, Ford announced it is putting all of its sporty units under the umbrella name of "Ford Performance," which will be led by Mustang chief engineer Dave Pericak. Ford Performance will include Ford Racing, SVT (which is responsible for the Raptor and Shelby GT350) and RS. "We're changing Ford's performance business," Nair said. Ford is placing a renewed emphasis on performance, as the customers tend to be younger, wealthier and better educated, Nair said. In other news, Nair said the company is working on a Raptor version of the new, aluminum-bodied F-150, which launched this year. "I want to get it out as quickly as we can," he said.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Our love of SUVs is killing people in the streets

Americans are fond of supersized fast-food meals and colossal convenience-store fountain drinks, even though they're clearly bad for our health and U.S. adults keep getting fatter. We also like large vehicles, and our love affair with SUVs is killing people in the streets. According to a recent investigation by the Detroit Free Press/USA Today, the increase in SUV sales over the past several years coincides with a sharp rise in pedestrian deaths in the U.S. — up 46 percent since 2009, with nearly 6,000 people killed in 2016 alone. With SUV sales surpassing sedans in 2014 and pickups and SUVs currently accounting for 60 percent of new vehicle sales, it's no wonder Ford announced in April plans to cease U.S. sales of almost all passenger cars. And this followed Fiat Chrysler's move to virtually an all-truck, -SUV and -crossover lineup. While the Freep/USA Today investigation found that the simultaneous surge in SUV sales and pedestrian deaths comes down to vehicle size, it also points to a lack of action on the part of the National Highway Traffic Safety Administration (NHTSA), even though it knew of the dangers SUVs pose to pedestrians. Also blamed are automakers dragging their feet on implementing active safety features. Using federal accident data, the Insurance Institute for Highway Safety (IIHS) determined that there was an 81 percent increase in single-vehicle pedestrian fatalities involving SUVs between 2009 and 2016. Freep/USA Today's analysis of the same data by counting vehicles that struck and killed pedestrians instead of the number of people killed showed a 69 percent increase in SUV involvement. As far back as 2001, researchers at Rowan University forecasted a rise in pedestrian deaths as Americans began switching to SUVs. "In the United States, passenger vehicles are shifting from a fleet populated primarily by cars to a fleet dominated by light trucks and vans," the researchers wrote, with light trucks comprising SUVs.