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Ford hybrid sales rebound following MPG controversy

Ford hybrid customers apparently have very short memories. With two EPA fuel economy reratings in the last year, sales of the C-Max, Fusion Hybrid and Lincoln MKZ haven't been too terribly dented, Ward's Auto reports.
All three vehicles saw sales dips following the August 2013 rerating, although sales of the MKZ Hybrid had begun to rebound as early as November of that year. C-Max sales, meanwhile, took slightly longer, with sales on a steadily improving course as early as February of this year.
The second rerating, in June of this year, has had an even smaller effect on the Blue Oval's hybrids. The C-Max has actually been subject to a sales increase, while both the MKZ and Fusion saw minor sales drops (less than 400 units between the two in the month following the rerating).

Ford to revisit CVTs?

Today, Ford wishes its first experience with non-hybrid continuously variable transmissions was far behind it. The Blue Oval was awash in complaints and a couple of class-action lawsuits over the CVTs used in its 2005-2007 Ford Freestyle, Five Hundred and Mercury Montego models, which were a manufactured in Batavia, Ohio as part of a joint venture with ZF. The company gave up on the CVT after just two years, but with fuel economy standards pressing automakers to conjure new tricks, Ford's global product development head, Raj Nair, is now saying the transmissions might make a return, "particularly in the low torque applications," says Automotive News. An obvious candidate for CVT consideration is the 1.0-liter Fiesta that can presently only be had with a five-speed manual. Beyond that, the company's 1.6-liter and 2.0-liter four-cylinder engines might fit the bill. Ford hasn't given any indication as to what vehicles it might use to reintroduce the CVT to the US market, or hints about timeline or who would develop it, however. Some CVT trivia: The 1990 Subaru Justy II was the first US passenger car offered with a continuously variable transmission - Subaru called it the ECVT. It handled gearing duties for a 1.2-liter, inline three-cylinder engine that got all of 70 horsepower. A contemporary blurb about the car begins with "Goodness, gracious, great gobs of gimmickry," and goes on to say that "We can't imagine where you would take this car for repairs, but we are certain that the one mechanic in the world who can fix it lives in a very expensive house." The transmission didn't win any fans, but the ECVT and the car have been largely forgotten, while Subaru played the long game and now you'll find its vastly improved Lineartronic CVT on six of the eight models it sells.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.