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'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."

2014 Ford Fiesta ST

I'm not overly inclined to professional jealousy, as a rule. Sure, I go a bit green around the eyes when Ramsey draws the 911 GT3 trip to Weissach, Harley is tapped-in to drive a completely stunning Porsche 911 by Singer, or, you know, Drew Phillips gets to shoot a Lamborghini Veneno in the middle of a desert like some sort of sheik. I hate you guys...
Honestly though, one of the new car events that dug me the most, was when our Steven J. Ewing got to fling the Ford Fiesta ST around some hot corner of Europe. What goes around comes around, I suppose, as Mr. Ewing himself espoused an envious nature of the Focus ST trip that came before.
The good news in all this covetous intra-office behavior? All the cars mentioned, and specifically the Fiesta ST, are just wonderful to drive. I can say that with more confidence than ever now, having joined Ford for a good bit of Fiesta-flinging myself. In my case, the locale was slightly more pedestrian (Michigan not Portugal), and the car in question was the five-door version of the Fiesta ST that we get here in The States, as opposed to the three-door number they get across the pond.

Ford Fiesta 1.0L EcoBoost sales robust in early going

Okay, okay, okay, so I was just a smidge wrong. Those that read my review of the Ford Fiesta with the new 1.0-liter, EcoBoost engine will know that while I really enjoyed the torquey little three-cylinder, I was concerned that Ford's decision to force 1.0-liter owners into a manual transmission, steel wheels and one trim level might hurt sales of the new engine. I was also concerned that the promised 45-mile-per-gallon highway rating wouldn't be enough to tempt buyers into trying an engine that's so far outside of what the general public is use to. My concerns, though, seem to have been for naught.
While not doing a booming business on the triple-equipped Fiesta, Ford is seeing a take rate of four to eight percent per month in the engine's first few months on sale. Now, four to eight percent might not sound like a lot - if, like last year, the Fiesta sells around 71,000 units, there'd be barely 5,600 1.0-liter models on the road. It is also small potatoes relative to the take rate on EcoBoost-equipped vehicles across the Ford range, which US sales analyst Erich Merkle estimates to be roughly 35 to 40 percent of retail sales. Still, according to The Detroit News, the 1.0-liter is getting adopted at roughly the same rate as the sparkling Fiesta ST, which should be a solid indication of just how well this little engine is doing.
The 1.0-liter's success "really speaks volumes, not just to what we're doing with the Fiesta, but with EcoBoost in general," Merkle told Autoblog.