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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford overlooks the Big Apple in the 2015 Mustang Convertible [w/video]

Ford has done it again. Like in April of 1964, there is once again an all-new Mustang Convertible sitting on the observation deck of New York City's Empire State Building. This has been in the making for a little while, with the first report that Ford would recreate the sky-high publicity stunt coming out a few weeks back.
The process of getting the Mustang up there wasn't exactly easy. A Troy, MI-based company chopped up the new droptop, a necessary evil to get the Mustang on the Empire State Building's only freight elevator that runs to the 86th floor observation deck. But it was slightly more involved than just taking the car apart. The company, DST, built a mockup of the ESB's freight elevators, and then practiced its cuts on a second pre-production Mustang Convertible (measure twice, cut once).
The result of all this work are the images you see above. Yes, sitting in the crisp, morning air of midtown Manhattan, over 1,000 feet up, is this brilliant, Triple Yellow Mustang. Take a look up top for our gallery of images from today's event. You can also scroll down for videos and images of the process leading up to the ESB debut.

Ford auctioning off F-35-themed 2015 Mustang for charity

Ford's been a supporter of EAA AirVenture, a huge, annual air show held in Oshkosh, WI, for several years now, with one of its most notable contributions being a modified Ford Mustang, designed to look like one of America's great fighting aircraft. There was an SR-71 Mustang, based on the legendary spy plane, a Red Tails edition, which honored the ground-breaking Tuskegee Airmen of World War II, as well as Blue Angels and Thunderbird Mustangs, based on America's two great military aerial demonstration teams.
Each car is auctioned off, with all proceeds going to the EAA Young Eagles program, which introduces kids to the joy of flight. For the 2014 AirVenture, which runs from July 28 to August 3, the one-off pony car is based on the new-for-2015 Mustang, and America's latest fighting aircraft - the controversial F-35 Lightning II.
The unique Mustang sports titanium paint scheme, with both glossy and matte sections, as well as yellow-and-blue trim and decal elements inspired by CF-1, the first F-35 test plane. A carbon-fiber front splitter and rear diffuser add some visual eye candy, while the interior boasts a set of Recaro seats. Ford also opted to fit unique wheels and a brawnier rear spoiler, to tie everything together.