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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Petersen Museum celebrates 50 years of Ford Mustang with special exhibit

If you're a pony-car enthusiast, this is your year. Not only has Ford introduced an all-new Mustang, but it's also the 50th anniversary of the original. Celebrations and commemorations have been scheduled throughout the year, and not the least of them is the latest exhibit at the Petersen Automotive Museum in Los Angeles. Called "Mustangs Forever: 50 Years of a Legend", the exhibit includes Mustangs from every generation of the iconic pony car, including the 1965 convertible Ronald Reagan drove during his California gubernatorial campaign, a 1971 Mach 1 Cobra Jet, a 1974 Mustang II, 1993 SVT Cobra, 2000 Cobra R and a 2006 Shelby GT-H. Special sections focus on motorsports, aftermarket modifiers and limited-edition models. The display opened on Sunday with the Mustang Madness spectacular and will run for the next six months, but if you're not heading to Southern California within the coming half-year then you can scope out all the action in our live gallery of photos above.

2015 Hennessey VelociRaptor 600 fills an F-150 Raptor-sized void

Ford is rumored to possibly debut a new F-150 Raptor at the upcoming Detroit Auto Show in January, but whether that's the case or not, Hennessey Performance is ready to fill the muscle truck niche now with its latest VelociRaptor 600 Supercharged based on the 2015 F-150. The fantastically named VelociRaptor package has been available on the regular Raptor for the past few years, taking power up to 600 horsepower or more, depending on what the buyer desired. With the latest one, the performance truck is now based on the aluminum-bodied F-150, specifically the FX4 Super Crew model with the 5.0-liter V8. "Having Ford's world-class new truck design, with a weight savings of nearly 700 pounds, our VelociRaptor 600 Supercharged will have an even greater level of performance and driving excitement," said founder John Hennessey in the company's release. The heart of VelociRaptor is the Roots-type supercharger running at 8 psi on the V8. With help from upgraded fuel injectors, a proprietary engine management system and stainless steel exhaust, it boosts grunt from a stock 385 horsepower to over 600 hp. To make sure that power gets to the road, the package also includes 33-inch BFGoodrich mounted on 17-inch Hennessey wheels. For buyers in need of more, the company offers optional parts including an off-road coilover suspension, different front and rear bumpers, a winch, LED light bar and Brembo brakes. Speaking to Autoblog, Hennessey said he feels confident that the latest VelociRaptor could do high-four-second sprints to 60 miles per hour, compared to the outgoing model in the low-five-second range. Prices for the VelociRaptor start at $73,500, which includes the donor F-150, and orders are open now. Actual deliveries should start by March at the latest, according to Hennessey. The company also plans to offer a similar package for EcoBoost F-150s later. Scroll down to read the full announcement about this muscle truck. Introducing the 2015 Hennessey VelociRaptor 600 Supercharged Texas tuner adds power and improved off-road capabilities to Ford's all-new aluminum bodied pick-up trucks December 16, 2014-For immediate release Sealy, Texas-For the past five years, Ford F-150 truck enthusiasts have had the special opportunity to own the SVT Raptor. With 411 hp and baja pre-runner capabilities, the Ford Raptor was one of the most capable 4x4's ever built. Sadly, Ford Raptor production has ended, leaving a void in the market for 2015.