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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Lego provides one of the cheapest ways to own a Bugatti Chiron

Just over a month ago, we got a look at one of the latest Lego Speed Champions sets when Ford revealed the GT and GT40 kit. Now we get to see the rest of the lineup, and it's chock full of F1 and supercar goodness. The official Lego images show that the Bugatti Chiron, Mercedes-AMG GT3, Ferrari FXX K, and F1 cars from Ferrari and Mercedes all made the cut. Each set gets some unique features and most include interchangeable wheel covers. The Chiron comes with some tiny cones suitable for desk slaloms and the Mercedes-AMG GT3 gets an alternate nose. The FXX K comes has the most impressive selection of accessories, though, as it includes a dyno and engine run stand. The F1 sets are divided similarly, but with Mercedes getting more extras. The Brick Fan also reports that the Mercedes kit may be exclusive to select stores. The Ferrari kit only comes with a starting light, but the Mercedes set includes a garage, starting lights, and winner's circle. It'll be up to you whether you put Hamilton or Rosberg in that winner's circle. According to The Brick Fan, these kits are set for release in winter 2017. Since the Ford GT set has a release of March 1, we expect the rest will hit stores in the next couple of months. They're sure to be great additions to anyone's existing Lego garage. Related Video: Featured Gallery 2017 Lego Speed Champions sets News Source: The Brick FanImage Credit: Lego / The Brick Fan Toys/Games Bugatti Ferrari Ford Mercedes-Benz Lego Bugatti Chiron ferrari fxx k

Inside Ford's high-tech climate chamber

There are two ways an automaker can test its vehicles in extreme climates: it can send said vehicle around the world – from Death Valley to the Arctic Circle – in search of the harshest weather, or it can recreate those conditions in an enclosed environment. We're sure that many automakers undertake some combination of both, but in this latest video clip, Ford shows us around inside it's state-of-the-art climate chamber. At its Driveability Test Facility in Allen Park, MI – inaugurated in 2010 just across the street from the Roush Technology Center – Ford can simulate all sorts of extreme conditions. It can drop the temperature down to -40 degrees Fahrenheit or raise it up to 130, and take it up to a simulated 12,000 feet above sea level or drop it down to 280 feet below. blast it with 150-mile-per-hour winds. It can control the level of humidity, approximate the intensity of the sun and even blast the test vehicle with artificial snow, just like your favorite ski resort. The facility strikes us as an engineering feat as impressive as some of the vehicles it's used to test, but don't take our word for it – scope it out for yourself in this brief two-minute video clip, which even includes some helpful tips for winter driving this holiday season and beyond. News Source: Ford via YouTube Plants/Manufacturing Ford Videos Michigan winter