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Ford to show special edition Raptor on April 9

There are precious few details, but what we do know is that Ford will be revealing images of "appearance upgrades" for a special-edition 2014 F-150 SVT Raptor on April 9. The slideshow will happen during a Motor Press Guild luncheon at Ford's Design Center Showroom in Irvine, California.
Without photos or further details, we're left to wonder about the extent of these changes, but aren't expecting anything too significant given the venue. Ford is understood to be revealing a next-generation F-150 with a big weight loss - as much as 700 pounds - for 2014, though it isn't yet clear if that's the truck's model year or simply its on-sale year. For at least a couple of years, Ford forums have been suggesting changes will come with the 2014 Raptor, so there could still be a bigger surprise in store. Either way, we'll know what all this means in a little more than a week. The press release below has the official details, but for the moment, we'll content ourselves by ogling the 2013 model above.

2015 Ford F-Series Super Duty is class-leading once again

Time for everyone to feign surprise - Ford has just announced that it has the increased horsepower and torque levels of its 6.7-liter Power Stroke turbodiesel V8 engine for 2015. As you'd expect, the Blue Oval is claiming class-leading figures of 440 hp (up from 400) and 860 pound-feet (up from 800), and that's enough to enable Ford's F-450 Super Duty model to tow as much as 31,200 pounds, which, again, the automaker claims is class leading.
Now, it should be noted that the max rating quoted above is achieved with the Ford F-450. The 2015 F-350, which is perhaps a better comparison to the Ram 3500 HD pickup that claimed the towing crown in 2013 at an even 30,000 pounds, is capped at 26,500 pounds, either with a gooseneck or when towing a fifth-wheel trailer. In any case, it's going to take a load the size of Godzilla to make any of the current crop of fullsize heavy-duty pickup trucks break into a sweat. For those keeping track, Chevy rates its 2015 Silverado HD at a maximum of 23,200 pounds.
Ford's newfound pulling power comes courtesy of a larger turbocharger for its in-house Power Stroke engine, new fuel injector tips and, we'd assume, retuned computer controls. Besides the engine enhancements, the F-350 gets a wider front track for 2015 and new front springs, while the F-450 gains commercial-grade 19.5-inch wheels and tires, new rear U-joints, leaf springs, stabilizer bars and shocks. The steering and brake systems have also been upgraded.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).