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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Curtain officially comes down on Mercury as dealers remove signage

The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.
[Source: Detroit News]Read | Permalink | Email this | Comments

Autoblog editors choose their favorite racecars of all time

If you like cars, there is a good chance that you like racecars. There's something about the science and the art of going faster, of competition, of achievement, that accelerates the hearts of enthusiasts. It doesn't matter the series, the team or the manufacturer – there's something about racing that stirs emotions and lifts spirits. It's that way with many of you, and it's that way with our editors. With that in mind, we offer a list of our favorite racecars of all time. Of course, we'd like to hear some of yours in the comment section below. 1970 Porsche 917 Compared to some of the obscure choices by my colleagues, I feel like the Porsche 917 is almost so obvious a pick as to not be worth mentioning. Still, when coming up with my answer, my mind invariably went back to this classic racer – specifically in its blue-and-orange Gulf livery – while watching Le Mans on DVD and later Blu Ray with my dad. Long, low and curvaceous, few vehicles have ever looked sexier lapping a track than the 917. More than just a pretty face, this beauty had speed, too, thanks to several tunes of flat-12 engines over the course of its racing life. In the early '70s, Porsche was a dominant force throughout sports-car competition, and the 917 (shown above at the 1970 24 Hours of Daytona) was the tip of that spear, including back-to-back victories in the 24 Hours of Le Mans. Largely without dialogue or really much of a traditional plot, Le Mans is like a tone poem of racing goodness. While the 917's importance to motorsports history is undoubtedly fascinating, it's still this cinematic depiction of the Porsche racer that draws me in most, especially with the volume cranked. – Chris Bruce Associate Editor 1964 Mini Cooper S How could everyone not be selecting the 1964 Mini Cooper S piloted by Paddy Hopkirk and Henry Liddon? That car, 33 EJB, took the first of British Motor Corporation's four Monte Carlo Rally wins (it should have been five, but French judges got the British Minis [and Fords] disqualified on a technicality regarding headlights... which its own car, the winning DS, was also in violation of). The tiny red car and its white roof beat out Ford Falcons, Mercedes-Benz 300SEs and scores of Volvos, Volkswagens and Saabs. This, along with the several years of dominance that followed, cemented the idea that not only could the tiny, two-tone Mini be a real performance vehicle, but that family-friendly city cars in general could be fun.