2014 Navigation Sunroof Leather Heated Cooled 18s Aluminum V6 Ecoboost on 2040-cars

Auto blog

2015 Ford F-150 shaves 700 pounds, adds 2.7-liter EcoBoost [w/video]

The Ford F-150 is one of the best selling vehicles on the planet. Considering that, one can imagine that when it comes time for a redesign, there are hardly any half measures. For its lucky thirteenth generation, Ford has gone all-in on the single most important vehicle in its portfolio, redesigning it from the ground up.
The big news is the F-150's new, lightweight, Atlas-inspired body. Ninety-three percent of that new body is made from a sort of aluminum alloy not unlike what the US military uses in its M2 Bradley fighting vehicles and Humvees, and it accounts for up to 70 percent of the F-150's 700-pound weight reduction. As a side benefit, the aluminum body should prove more resistant to dents and dings. Built Ford tough, indeed.
If you're wondering where the other 30 percent of that 700-pound weight loss went, 8.5 percent (60 pounds) came from the increased use of high-strength steel (up from 23 percent to 77 percent) in its ladder-box frame. Ford claims this steel is comparable to some of the heavy duty pickups used by its competitors, with a PSI rating of 70,000.

New car market raining on convertibles' parade

Whether fitted with soft or hard folding lids, today's droptops are better than ever for year-round motoring. Advancements in power top mechanisms, sealing, aerodynamics, structural rigidity, rollover safety and creature comforts like heated and cooled seats mean that modern convertibles are more versatile and better to drive than ever before. Yet the segment's sales took a dive during the recession and haven't come back, Automotive News reports.
Part of that is because automakers are looking at today's more sensible buyers and simply not developing as many new models, and that lack of fresh iron is curbing sales. AN cites R.L. Polk data which notes that only about one percent of new vehicles registered in the US last year had tops that folded. Back in 2009, it was 1.4 percent, and it was 2 percent in 2006. All-in, some 151,636 convertibles were registered in 2012. That's more units more than were registered in each of the past three years, but the market has also grown as the economy has picked up speed, and as a percentage of new vehicles purchased, convertible sales are lagging.
Thus far in 2013, the Ford Mustang is America's top-selling convertible, with 6,421 units registered through the end of April, followed by its rival, the Chevrolet Camaro, at 4,751 units. The Volkswagen Beetle isn't far behind, with 4,305, but from that point, it's a steep drop off to the fourth-place Mercedes-Benz SL-Class and its 2,380 sales.

Jim Farley to lead Ford of Europe

"We are excited to see Jim and Stephen take on these new roles as they bring unique skills, experience and fresh perspectives to these critical positions." - Mark Fields
Ford marketing chief Jim Farley is taking over the company's troubled European operations as part of an executive shuffle confirmed on Friday morning.