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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Ford Shelby GT350R sets 7:32.19 Nurburgring lap time

It was over a year ago that the Chevy Camaro Z/28 clocked a Nurburgring lap time of 7 minutes and 37.47 seconds, propelling itself up the leader boards as the fastest American muscle car to lap the infamous Nordschleife. But now word has it that another piece of Detroit iron has clocked an even faster time. According to Evo, the new Ford Shelby GT350R Mustang has lapped the Green Hell in a blitzkrieg 7:32.19. That's more than five seconds faster than the Z/28, and propels the GT350R into proper supercar territory: incrementally quicker than the Ferrari 458 Italia and in league with lap times posted by the Nissan GT-R (though not the fastest Godzilla has clocked over the years). With output quoted at "more than 500 horsepower and more than 400 lb-ft of torque," and no 0-60, quarter-mile or top end figures revealed to date, this marks the first genuine measure of performance we've seen for the track-focused pony car - though the numbers have yet to be officially confirmed. The GT350R packs a 5.2-liter V8 unburdened by 130 pounds of excess weight – helped along by carbon-fiber wheels coated in Michelin Pilot Sport Cup 2 rubber. Related Video:

2015 Ford Mustang Convertible makes inappropriate appearance in Detroit [w/video]

With the polar vortex fresh in the minds of Autoblog's Detroit-based staff, we're finding it funny that any manufacturer would choose January in the Motor City to show off a new and highly anticipated convertible to the general media and public for the first time. But Ford has done just that, giving us our first real peek at the new Mustang Convertible in the flesh.
The new Mustang Convertible is more or less unchanged from the standard coupe, with some subtle styling tweaks to accommodate the retractable soft top. Engine and transmission choices are identical to the hardtop, although we should expect slightly lower performance due to the hardware for the roof. Like the coupe, neither prices nor performance metrics have been published yet for the convertible.
Hop up top for our live gallery of images from the floor of the Detroit Auto Show.