2014 Ford F150 Xlt on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Old vs. new debate gets new life with $25,000 Fiesta ST vs. E46 M3 showdown

You know who you are. There's probably a few of you reading; the ones that say, "Why would I spend $27,000 on a new Mazda MX-5 when I could get a used Chevrolet Corvette with more power." Yes, we're talking to you, used car proponents. While it is a fair argument, it's not like used cars don't come with drawbacks of their own, though.
In an attempt to put this new-versus-used argument to bed once and for all, Matt Farah of the The Smoking Tire has picked up a pair of $25,000 cars - a used, but lightly modified, 2003 BMW M3 and a 2013 Ford Fiesta ST. Naturally, there's a comparison.
Farah, as he's wont to do, does get into the nitty gritty of what each car is like to drive, and discusses the merits of used and new-car shopping. But as he rightly points out while testing the M3, "So, it is a good car. But like any used car, it really does depend on the individual car."

Hertz goes Dutch with Ford Focus ST-H

Want to take a performance car for a ride? Hertz can make that happen. Spin by your local rental location (depending, of course, on availability) and you can take out a Dodge Challenger, Ford Mustang, Chevy Camaro, even a Corvette as part of the Adrenaline Collection. Hertz's Dream Cars lineup even includes Porsches and AMGs. But the really interesting stuff is what you can't get anywhere else: cars built specifically for Hertz.
Back in 1966, Hertz had Ford cook up a special run of Mustang GT350H models in back with gold stripes. It became an icon in and of itself, and in 2008 Hertz had a new batch of Shelby GT-Hs made. Earlier this year, Hertz contracted Penske to deliver another fleet of specially-built Mustangs you can rent. But if your travel plans include a trip to the Netherlands, Hertz has a completely different type of specially-prepared Ford on offer for you.
Back in August, Ford delivered a couple of Focus STs made specifically for Hertz in Holland. Now it's expanded that fleet even further. The Ford Focus ST-H features the same 252-horsepower 2.0-liter turbo four (and everything else) as the standard Focus ST, but gets that signature black exterior with gold stripes and a black leather interior with Recaro buckets. So in case a trip to Amsterdam doesn't hold enough thrills, now you can throw a hot hatch into the mix as well. Scope out the press release (in Dutch - isn't that weird?) below.