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Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

Ford readying Ranger-based Everest SUV?

Way back in August, we showed you a Ford concept for the Australian market called the Everest. Now, we can show you that work on the new Ranger-based SUV is well under way.
At this stage, it's still quite clearly a mule (note the misalignment of the front and rear doors), wearing the Ranger's front end and the rump of Ford's overseas Territory crossover. The wheelbase is shorter than a Ranger, according to our spy photographers, which strikes us as somewhat odd for a more passenger-oriented vehicle. Disc brakes should be fitted at all four corners, while the new SUV, which will almost certainly wear the Everest name, should sport a new rear suspension.
In terms of looks, we're expecting the Everest Concept to inform the appearance of the production model. Naturally, there will also be some interior tweaks, particularly around the dashboard, which is covered in these photos.

How that awesome Mustang R/C car chase vid was made

We've reported on a few R/C car chase videos in the past. One in particular that stands out as a favorite is Zach King's "The Cliché RC Action Chase." It featured a pair of Ford Mustang coupes racing through a cardboard city, plowing into outdoor patios and busting through construction zones. It was wonderfully creative and fun to watch, yet we know there was more to its creation than a bunch of guys fooling around with a camera one afternoon.
Turns out we were right, as evidenced by this video produced by Ford that takes us behind the scenes of Zach's creation. The young filmmaker explains why he chose the Mustang to star in his video, as well as how the cardboard sets were created, what equipment they used for shooting and what it was like when his video went viral. Ford found the young filmmaker and produced the followup as part of its Mustang Countdown video series, which will see a new video about the Mustang culture released every week until the original muscle car's anniversary on April 17, 2014.
Want to make an RC chase video of your own? Yeah, we do too. Watch the behind-the-scenes video below (you can refresh yourself on the mini feature film, too) before you get started.