2014 Ford F150 Stx on 2040-cars

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FCA to pay buyers $1,700 to swap out of scandal-mired VWs

FCA is trying to gain some sales from arch-rival VW in the competitive European market by offering potential buyers in Italy up to $1,700 to swap into an FCA group car. While the promotion isn't specifically targeted at TDI owners affected by the emissions scandal, it is clearly intended to turn dissatisfaction with VW's defeat device cheat into additional sales, Bloomberg reports. The 500-1,500 euro incentive (roughly $560-1,700, depending on vehicle) stacks on top of any other rebates or deals applicable, and applies if a buyer brings in any of Volkswagen Group's cars – including Audi, Skoda, and SEAT, among (many) others. As Bloomberg notes, it's normal for automakers to offer "conquest" deals – giving a buyer cash for trading in a competitor's vehicle. Those deals aren't usually limited to one company's products, however; FCA's program looks specifically to take advantage of VW's legal and public relations nightmare. FCA isn't the only automaker trying this trick in Italy. Automotive News Europe also reported that Ford is offering approximately $840 in incentives across its entire range to owners of VW vehicles seeking to trade in for a Ford. No word of yet as to whether these incentives will spread beyond Italy or to other automakers.Related Video:

2015 Ford F-150 to get 2.7-liter EcoBoost?

As we prepare for the arrival of the all-new, next-generation Ford F-150, rumors about the new truck are picking up steam. Naturally, many of said rumors aren't just related to the way the truck will look (it's expected to take design cues from the Atlas concept shown above), they're tied to what's going to motivate the Blue Oval mainstay, with Ford's EcoBoost range likely to play an increasingly key role. While we're still expecting the current 3.5-liter, twin-turbocharged V6 to retain its position as a premium alternative to Ford's naturally aspirated V6 and V8, a Canadian automotive news site is proposing that the Dearborn automaker is also preparing a new, more fuel-efficient downsized EcoBoost option.
Autos.ca is reporting that a new, 2.7-liter, twin-turbocharged V6 could find its way into the lighter, aluminum-intensive truck. The new engine supposedly makes use of asymmetrical turbos to generate 320 horsepower and 370 pound-feet of torque - substantially more impressive numbers than the current 3.7-liter base engine's 302 ponies and 278 lb-ft - while offering improved fuel economy and emissions. The new 2.7 EcoBoost (internally dubbed "Nano") isn't expected to supplant the naturally aspirated V6 as the F-150's base engine, it's expected to slot in above directly it.
Naturally, we're prescribing more than a few grains of salt to go with these rumors, at least until Ford debuts the next F-150 at the 2014 Detroit Auto Show, a reveal we'll be covering in a mere two weeks.

There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.