2014 Ford F150 Stx on 2040-cars

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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Want a V8 on the cheap? Buy a work truck

In case you didn't notice, V8 cars have gotten pretty expensive. If you want a modern muscle car like the Dodge Challenger R/T, Ford Mustang GT, or Chevy Camaro SS, you'll need between $34,000 and $38,000 for a stripped out example of one. The cheapest of those is the Challenger, and the priciest is the Camaro. These are also the cheapest V8 cars the companies offer. But if you absolutely have to have a V8 for less, there is an option, work trucks. As it turns out, all of the Big Three offer their most basic work trucks with V8s. And because they're so basic, they're pretty affordable, especially when sticking with the standard two-wheel drive. A Ram 1500 Tradesman with a V8 can be had for as little as $29,840, which is a little more than $4,000 less than a Challenger R/T. For a bit more at $30,275, you can have a Chevy Silverado W/T, almost $8,000 less than a Camaro SS. The most expensive is the V8 Ford F-150 starts at a starting price of $30,670, which is a bit over $5,000 less than the Mustang. Of course you'll be in an ultra bare bones vehicle with few comforts, and the price will go up if you add stuff, but we're bargain hunting here, and sacrifices are sometimes necessary. Besides, what you lose in comfort, you gain in loads of cargo space and towing (try to look at the bright side). Also, as a side note, all three trucks are available with optional electronic locking rear differentials. At the discounted price of these trucks, you still get a heaping helping of power. The most potent of the trio is the Ram 1500 Tradesman with 395 horsepower and 410 pound-feet of torque generated by a 5.7-liter V8. Compared with the Challenger R/T, the Ram is up by 20 horsepower and they're tied for torque. The value proposition is even more stark between the two vehicles when looking at the price per horsepower. Each pony in the Ram costs $75.54, while the Challenger charges you $90.91. The Challenger is also more expensive per horsepower than its close competitors. The F-150's 5.0-liter V8 is just barely behind the Ram with 395 horsepower and 400 pound-feet of torque. That's still more power than the Challenger, and it matches the torque of the 2017 Mustang GT. On the down side, it still would be down 20 horsepower on that same 2017 Mustang, and it's behind by 60 horsepower and 20 pound-feet on the new 2018 Mustang GT. The F-150 also just edges out the Mustang in the dollar per horsepower measure.

Is Tesla's next project an F-150 competitor? [w/poll]

What's the future look like for Tesla after it launches the Model X CUV and possibly a smaller, sub-Model S sedan? Would you believe a pickup truck? Yes, Tesla could be looking to use its EV know-how to take the fight to Ford and the F-150, based on comments made by company founder Elon Musk.
"If you're trying to replace the most gasoline miles driven, you have to look at what people are buying," Musk said during an impromptu Q&A session following a speech at Business Insider's Ignition conference. "[The F-150 is] the best selling car in America. If people are voting that's their car, then that's the car we have to deliver."
And while the idea of electric pickup may sound kind of absurd to some, Musk makes a very valid point - if Tesla's goal is to replace gas miles with electrical miles, it simply can't afford to ignore pickups.