2014 Ford F150 Limited on 2040-cars

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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford Gets The Aluminum F-150 Ready For Prime Time

Russell Barnett, a Ford dealer in Tennessee, is ready for aluminum. Ford is using the metal almost exclusively in body of the 2015 version of its best-selling F-150 pickup, which starts arriving at dealerships next month. Barnett is already answering customers' questions about the truck. And he's updated his repair shop not only for the F-150, but in anticipation that other Ford brands such as the Mustang will eventually make the switch from steel. But, just in case, he ordered some extra steel-bodied 2014 pickups. "There will be some people who won't want to change for a while," says Barnett, who says pickups make up around half of the annual sales at his dealership in rural Winchester. Ford is doubling down on aluminum, which is lighter - and more expensive - than steel but just as tough. The new truck is the company's response to customers' requests for a more fuel-efficient and nimbler pickup. Fordhopes the advantages outweigh customer doubts about the durability of aluminum or potential repair costs for the pricier metal. It's a big risk. So far this year, one out of every three vehicles Ford sold in the U.S. was an F-Series pickup. Morgan Stanley estimates F-Series trucks account for 90 percent of Ford's global automotive profit. On Tuesday, it kicked off production of the new truck at its Dearborn Truck Plant, four miles from the company's headquarters. "Yeah, this is a risk, but it's one well worth taking." said Bill Ford, the company's executive chairman, as he stood alongside the assembly line. "For our customer, this is a big, big leap forward." The trucks have been the best-selling vehicles in the U.S. for 32 straight years; last year, Ford sold nearly 100,000 more full-size pickups than General Motors. Aluminum isn't new to the auto industry, but this is the first time it will cover the entire body of such a high-volume vehicle. Ford made 647,697 F-150 pickups at its two U.S. plants last year; that's one every 49 seconds. If Ford's bet pays off, it could pad its lead in the lucrative truck market. More importantly, aluminum "future proofs" the truck - and the company - in an era of rising fuel economy standards, says Karl Brauer, a senior analyst with Kelley Blue Book. Ford will announce the truck's fuel economy figures later this month. That could determine if it steals customers away from the Silverado or Ram. Truck buyers are among the most loyal in the auto market.

McLaren, Koenigsegg, Toyota, Ford, Dodge and Corvette Lego kits announced for 2021

Lego has announced a slew of car-themed sets for 2021. The six kits comprise nine vehicles and fall under the brick pusher's Speed Champion line of official OEM-licensed kits. News of their arrival comes from German toy retailer JB Spielwaren's pre-order listings, which show three single-car sets and three dual-car sets of matched marques. Starting with the McLaren Elva roadster, the kit consists of 263 pieces and is finished in blue. It seems to have a difficult time capturing the curves of the real-life Elva, but there's only so much you can do with a bunch of plastic blocks. Lego has made several other McLaren kits before, including the Senna, 720S, and a more advanced Senna GTR for the Technics line. Next up is the Koenigsegg Jesko, made up of 280 pieces and finished in white. Though the real-life Jesko is still curvy, this kit does a better job of replicating its aggressive maw, vents and cantilevered rear wing. Rounding out the single-car sets is the 299-piece Toyota GR Supra in yellow. This marks the first time Toyota has lent their license to Lego. Again, it struggles a bit to represent the curvy Supra, relying on printed details like logos and headlights to identify. On the other hand, the Chevrolet two-car does a stupendous job with the 1968 Corvette. The C3 is instantly recognizable as such. The C8-R race car it's paired with suffers from the same issues as some of the previous cars, though. The set contains 512 pieces, and funnily enough the C8 driver has short hair while the C3 driver sports a period-correct wavy mane. The next set is a 627-piece Mopar-themed pair, including a purple (Plum Crazy?) 1970 Dodge Challenger T/A and an SRT top fuel dragster. The race car is spot on, but the Challenger was probably tough to make given the width restrictions. It looks a couple of pegs too narrow compared to the wide proportions of the real deal. Last but not least, the Ford set contains a Bronco R and Ford GT Heritage Edition. Consisting of 660 pieces, the set does an excellent job of representing both cars. The GT looks faithful in its Gulf livery, and the Bronco R looks more like a real Bronco than the actual Bronco R race truck. All in all, it's always fun to see more Lego sets with real cars, and we're glad to see more manufacturers added to the roster. The single-car sets are recommended for ages 7 and up, while the double-car sets have an 8 years and up rating. Price in U.S.