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Ford says C-Max mpg reduction has hurt sales

The Ford C-Max is having a rough time. Sales for the five-door hybrid hatchback were down 39.1 percent in March to 2,295 cars, and sales from January through March were down 42.5 percent to 5,566 units. In an interview with The Detroit News, Ford Americas boss Joe Hinrichs places the blame on lowering the model's fuel economy rating.
"We're definitely seeing consideration on C-Max decline over time. We need to reinvest in the product because it's a great car," said Hinrichs to The Detroit News.
The company was hit with bad publicity over the C-Max when owners in multiple states filed class action lawsuits that alleged the cars weren't able to meet the stated fuel economy. Ford eventually re-rated the model from 47 miles per gallon city, highway and combined to 40 mpg city, 45 mpg highway and 43 mpg combined. To soften the blow of the change, the automaker sent checks to the owners to make up some of the difference. Initially, Ford claimed that demand remained strong for the hybrid. However, the latest sales figures and Hinrichs' statement seem to show the opposite.

UAW strike's three-pronged attack focuses on popular midsize trucks, SUVs

The United Auto Workers announced at midnight last night that they would begin targeted strikes at Ford's Michigan Assembly, Stellantis' Toledo Assembly and GM's Wentzville Assembly — all three home to midsize pickups and, in the case of Toledo and Michigan, popular midsize SUVs.  The Ford Ranger, Jeep Gladiator (just updated for 2024), Chevy Colorado and GMC Canyon are all built on lines that have been shut down by the strike. The Ford Bronco and Jeep Wrangler, which share fundamental underpinnings with the Ranger and Gladiator, respectively, are also in on the party. GM's Wentzville Assembly also builds the GMC Savana and Chevy Express vans, neither of which is a big player in the retail market. While midsize pickups may not move in the quantities we see from the half-ton segment, all of these are fairly high-volume models. Ford sold nearly 120,000 Broncos along with more than 55,000 Rangers in 2022; Wrangler and Gladiator combined for nearly 260,000 units last year (181,000 of those were Wranglers) and the Colorado/Canyon represented more than 117,000 sales for General Motors. Throw in the nearly 80,000 units for Chevrolet Express and GMC Savana, and production from these facilities equated to more than 500,000 units sold in 2022.  Ford has been struggling since launch to deliver its wildly popular Bronco to waiting enthusiasts. With supply woes largely easing last year, the company caught up to a great deal of its pre-existing demand, but lingering supply chain and quality control issues have continued to plague the manufacturer even as general constraints have eased. Even earlier this year, Ford said it was selling every unit it could produce. The Ranger, freshly redesigned for the U.S. market, is still getting its feet wet.  Jeep likewise has been on a tear. Sales of the 4x4 have remained so steady that the Wrangler 4xe became the country's best-selling plug-in hybrid vehicle pretty much by accident. Jeep just formally confirmed this week that a 4xe variant of the Gladiator pickup is on the way by 2025 — and they said you couldn't sell hybrids to truck and SUV buyers.  At GM, meanwhile, the Colorado and Canyon are sporting fresh redesigns for the 2023 model year, with production of both still ramping up. And while the Chevy Express and GMC Savana vans may not be popular consumer models, GM still sold more than 77,000 of them last year combined.  Related video: Plants/Manufacturing UAW/Unions Chevrolet Ford GMC Jeep Truck SUV

Toyota Camry, Honda Civic inventories mounting as US automakers make inroads

Two of the hottest-selling cars in America aren't quite as hot as they used to be. The Toyota Camry and Honda Civic are both seeing dealer supplies increase in the face of renewed competition from the much-improved Detroit Three.
According to a report from The Detroit News, the Camry's dealer inventory is 15 days higher than its seasonal average, while the Civic is 25 days above average. Things aren't expected to get better for Toyota and Honda, as RBC Capital Markets analyst Joseph Spak marked the two Japanese offerings as "at risk for reduced output."
The Detroit Three, meanwhile, are seeing supplies dwindle as demand increases, especially for the Ford Fusion, which has seen an 18-percent increase in 2013 sales, and the Chevrolet Cruze, which was second only to the Camry in June 2013 sales.