2014 Ford F150 on 2040-cars

Auto blog

70% of pickups could use aluminum by 2025

In the next decade, the auto industry will see an explosion in its use of aluminum to cut weight and increase fuel economy, according to a study from market analysts Ducker Worldwide cited by The Detroit News. We are already seeing the lightweight metal show up extensively in luxury models from Europe, but with the impending launch of aluminum-intensive 2015 Ford F-150 (pictured above), North America is using it even more, as well. The report predicts 70 percent of US pickups to have aluminum bodies by 2025.
It won't just be pickups that see the benefit, though. The average amount of aluminum in US vehicles is forecasted by the study to grow from an average of 350 pounds in 2013 to about 550 pounds by 2025. The most common parts to use it will be hoods, doors and - to some extent - roofs, as well.
The massive increase in pickups' aluminum content hardly seems surprising. The F-150 is predicted to use so much that it might cause a short-term shortage, according to one earlier report. At the same time General Motors is heavily rumored to be negotiating with suppliers for the next generation Chevrolet Silverado and GMC Sierra. Ram is the last holdout of the Big Three, but the study predicts that not to last.

Ford to build Explorer in Russia to meet demand [w/video]

The current Ford Explorer is sold in more than 64 countries, and this three-row vehicle continues to grow in popularity worldwide. To keep up with demand, Ford began producing the Explorer at Ford Sollers Elabuga Assembly Plant in Tatarstan, Russia, a joint venture facility. This partnership will build Russian-market Explorers only, and production of export vehicles not destined for Russian buyers will continue to be built at Ford's assembly plant in Chicago.
Before this plant went online, Ford would ship Explorers to Russia (and other regions around the world) as partially assembled knock-down units where final assembly would eventually take place. While there is no indication as to how many Explorers Ford Sollers will build for Russia, Ford did add that exports of the SUV were up 65 percent last year (from 2011) accounting for more than 24,000 units.
Scroll down for a press release about the Russian Explorer as well as a video (bad music and all) showing the SUV being produced in Tatarstan.

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.