2014 Ford F150 on 2040-cars

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Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Watch Vaughn Gittin Jr. hit the ice in his 2015 Mustang RTR

There's more than one way to get a car to drift. You can set up a purpose-built drift car. Or you can put a car on a slick surface. But in this case, Vaughn Gittin Jr. has done both. In this latest video, the driftmeister extraordinaire reveals the new livery for his 2015 Ford Mustang RTR, and put it on a frozen track, flanked by snow banks. It's the perfect place to drift any car, and this custom pony car could very well be the perfect drifter. Call it a match made in heaven. A cold, frozen-over slice of heaven where rear-drive muscle cars put on one heck of a show. Gittin, for those unfamiliar, is one of the drifting scene's foremost showmen, and like Ken Block or Tanner Foust, he competes primarily in Blue Oval machinery. Vaughn will be challenging the Formula Drift series once again in the Mustang RTR, but whether the sideways-driving championship is coming to a circuit near you or not, you can scope out a piece of the action right here.

70% of pickups could use aluminum by 2025

In the next decade, the auto industry will see an explosion in its use of aluminum to cut weight and increase fuel economy, according to a study from market analysts Ducker Worldwide cited by The Detroit News. We are already seeing the lightweight metal show up extensively in luxury models from Europe, but with the impending launch of aluminum-intensive 2015 Ford F-150 (pictured above), North America is using it even more, as well. The report predicts 70 percent of US pickups to have aluminum bodies by 2025.
It won't just be pickups that see the benefit, though. The average amount of aluminum in US vehicles is forecasted by the study to grow from an average of 350 pounds in 2013 to about 550 pounds by 2025. The most common parts to use it will be hoods, doors and - to some extent - roofs, as well.
The massive increase in pickups' aluminum content hardly seems surprising. The F-150 is predicted to use so much that it might cause a short-term shortage, according to one earlier report. At the same time General Motors is heavily rumored to be negotiating with suppliers for the next generation Chevrolet Silverado and GMC Sierra. Ram is the last holdout of the Big Three, but the study predicts that not to last.