2014 Ford F150 on 2040-cars

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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford Focus refresh shots leak ahead of Geneva

In case you haven't been paying attention, Ford has been gradually redesigning its lineup to sport a familiar face. The Aston Martin-inspired grille shape debuted on the Fusion and was soon applied to the Fiesta. Even the front end of the new Mustang takes its cues from the same, and we're sure other models will soon be made-over to fall in line. The next on the docket? The Focus.
Set to be unveiled in little over a week at the Geneva Motor Show, the revised Focus has leaked out a tad early, revealing a mild facelift that bears that same trapezoidal grille with horizontal slats. Along with the new grille, the headlights, lower fascia and hood appear to have been reshaped. Around back there appears to be a new rear bumper and taillights, but otherwise the shape remains largely the same as the current model.
Expect the updates to be applied to all bodystyles offered around the world, including the hatchback, wagon and sedan. The engine lineup is expected to carry over largely unchanged, though the plug-in hybrid powertrain from the C-Max Energi could port over to the revised Focus. Plus Ford seems to have taken the opportunity to spruce things up in the cabin some. Check it out in the image gallery above and watch this space for the official announcement as we pack our bags for Switzerland.

Ford GT gets sexy shape and EcoBoost power [w/videos]

American automakers make vehicles of all shapes and sizes, but the one thing they almost invariably share in common is their front-engine layout. Niche offerings from the likes of SSC, Saleen and Vector (and the almost anecdotal Pontiac Fiero) aside, the most notable exception has been the Ford GT. And now it's back. Launched on the floor of the 2015 Detroit Auto Show, the new Ford GT picks up where the last one left off the better part of a decade ago – similarly taking its cues from the original, Le Mans-winning GT40, but in a less retro, more modern form. Instead of the atmospheric V8 in the original or the supercharged one in the retro revival, the new GT packs a 3.5-liter twin-turbo V6 nestled in the middle of its wheelbase and driving "more than 600 horsepower" to the rear wheels. Although Ford hasn't revealed the specific output or performance figures, it says the engine – derived from its Daytona Prototype unit and mated to a seven-speed DCT – is its most powerful production EcoBoost ever. Fortunately it's got carbon-ceramic brakes to keep it all in check, packed into 20-inch wheels wearing Michelin Pilot Super Sport Cup 2 rubber. The discs aren't all that's made from carbon on the new Ford GT, though: it's built around a carbon monocoque with structural carbon-fiber body panels, but with aluminum sub-frames front and back. Ford designed the new GT with a narrower canopy than its predecessors, cutting the frontal aerodynamic profile and tapering towards the back. It's also equipped with active aero elements including an active rear wing. Upwards swinging doors ought to make ingress and egress easier to and from the cockpit that's fitted with fixed seats, adjustable pedals and F1-style steering wheel and a fully digital instrument cluster. The new GT is set to enter production next year to celebrate the 50th anniversary of the GT40's famous 1-2-3 finish at the 1966 running of the 24 Hours of Le Mans. By the time it does, we're sure Ford will let us know just how fast America's newest supercar will be.