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Ford shutters Genk assembly plant in Belgium

Ford has become the latest automaker to close one of its European assembly plants. The facility in question is located in the Belgian city of Genk and has been in operation since the early '60s when it started building the Taunus, Ford's first mass-produced, front-drive model. As part of the plan first announced over two years ago, the Genk Body & Assembly Plant is now closing its doors after half a century in the business and over fourteen million vehicles built. Although the plant itself employed some 5,000 workers, once you take into account the suppliers built up around the plant, the overall impact on employment in the area edges closer to 12,000. Genk Body & Assembly had until recently been tasked with producing the Mondeo sedan (which in its current iteration we know as the Fusion) as well as the S-Max and Galaxy minivans. Production of the Mondeo shifted in 2013 to the company's plant in Valencia, Spain, which also handles the Kuga crossover and Transit Connect cargo van, and will soon take over the minivans from Genk as well. The move follows a similar decision undertaken by General Motors to close the Opelwerk plant in Bochum, Germany. It also reflects a scaling down of automobile production in Belgium specifically: although Audi still manufacturers in Brussels and and Volvo in Ghent, Opel closed its plant in Antwerp in 2000 and Renault ceased production in Vilvoorde back in '97. However Ford still maintains its famous proving ground half an hour to the north in Lommel, Belgium. News Source: AutovisieImage Credit: Kristof Van Accom / AFP / Getty Plants/Manufacturing Ford plant ford s-max ford galaxy

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Watch how Ken Block spent his weekend in Barbados

Regardless of what you think of his skill as a racer, Ken Block is an expert showman. At this point, he has a career of showing up around the world to do vehicular stunts, and he's still able to go racing as well. It's a pretty sweet niche to carve out. Recently, Block was in Barbados to participate in Top Gear Live and the first event of the Global Rallycross Championship season, and Ford Racing produced a short video to show off his exploits.
It looked like a great show. Block got to race Lewis Hamilton in a Mercedes-Benz Formula One car and had a very weird crash during a Rallycross race that put his Ford Fiesta on its roof. Top Gear also released an extended look at Block and Hamilton's spectacle with the two of them expertly sliding around. Scroll down to watch the videos and get a taste of Block's tropical racing adventure.