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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford readying three-row Edge for China

The next-generation Ford Edge will be available with quite a growth spurt for its debut in China next year, with newly announced plans also to build and sell a three-row version exclusively in the People's Republic. However, markets outside of there likely won't see the larger model. Ford marketing boss (and future head of Ford of Europe) Jim Farley announced the three-row version of the crossover at the Los Angeles Auto Show, according to Automotive News. To create the extra room, Ford made the Chinese-built variant about 16 inches longer than its two-row counterpart. Farley didn't specify at which of the Blue Oval's plants in the country this model would be assembled. The Explorer and forthcoming Everest already offer three rows from the Ford lineup in China, but the company thinks the market can easily support all of them. According to Farley to Automotive News, the utility segment is up 485 percent in the country since 2008. Customers in the US can still look forward to the two-row Edge hitting dealers early next year. It'll be the first model in the Blue Oval's lineup here to come standard with EcoBoost power.

Ford will probably never offer two RS models at the same time

Autocar has some sour news for fans of go-fast Ford products. According to Roelant de Waard, Ford's president of marketing in Europe, the automaker will probably never offer more than one RS performance model for sale at the same time. That statement runs contrary earlier rumblings that suggested Ford would launch its next-generation Focus RS in 2015 and follow the hatch with a spate of other vehicles with an RS badge. But de Waard has made it clear that Ford of Europe is now focused on squarely on the next Mustang, even though there may be more RS models on the way eventually.
"What is clear is that the RS shouldn't be a series, or a car badge that we have in our portfolio all the time. It is an extreme car - something more than ST," he said.
That philosophy makes plenty of sense. We loved the old Focus RS - shown above in RS500 trim - because it was generally bonkers and plenty exclusive. Diluting either aspect is sure to end in disappointment for everyone involved.