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New car market raining on convertibles' parade

Whether fitted with soft or hard folding lids, today's droptops are better than ever for year-round motoring. Advancements in power top mechanisms, sealing, aerodynamics, structural rigidity, rollover safety and creature comforts like heated and cooled seats mean that modern convertibles are more versatile and better to drive than ever before. Yet the segment's sales took a dive during the recession and haven't come back, Automotive News reports.
Part of that is because automakers are looking at today's more sensible buyers and simply not developing as many new models, and that lack of fresh iron is curbing sales. AN cites R.L. Polk data which notes that only about one percent of new vehicles registered in the US last year had tops that folded. Back in 2009, it was 1.4 percent, and it was 2 percent in 2006. All-in, some 151,636 convertibles were registered in 2012. That's more units more than were registered in each of the past three years, but the market has also grown as the economy has picked up speed, and as a percentage of new vehicles purchased, convertible sales are lagging.
Thus far in 2013, the Ford Mustang is America's top-selling convertible, with 6,421 units registered through the end of April, followed by its rival, the Chevrolet Camaro, at 4,751 units. The Volkswagen Beetle isn't far behind, with 4,305, but from that point, it's a steep drop off to the fourth-place Mercedes-Benz SL-Class and its 2,380 sales.

J Mays on the 2015 Ford Mustang

J Mays, head of design at Ford, may be retiring from the company after 16 years, but not before showing the world his swan song: the 2015 Mustang. Ford officially revealed its new coupe and convertible to the public at events around the world on Thursday, including a live unveiling on ABC's Good Morning America, and Mays was in attendance at the automaker's home event in Dearborn, MI, which is where we caught up with him for a few words about his new baby.
"It's a joy" to design the Mustang, Mays told Autoblog, adding that this sixth-generation coupe is his "favorite design so far." Of course, the 2015 model takes cues from all of the generations that came before it, but Mays said it was important to edit down the specific elements from previous models, leaving just enough off to let the customer "participate and fill in the blanks."
"If it doesn't sell itself, you probably aren't a Mustang fan."

Ford confirms Everest SUV production for China

According to Ford, the Chinese SUV segment grew by 49 percent in 2013, and the Blue Oval held a 4.5 percent market share. At the 2014 Beijing Motor Show, Ford is showing the Everest SUV that, while just a concept for now, will go into production in the near future.
The Everest is a big, brawny seven-seat SUV that mixes solid, chiseled styling and contemporary Ford design cues. Up front there is an angular version of the trapezoidal grille and sharp, wraparound headlights. The beltline rises in the rear to make the back appear higher than the front. The rear seems just as chiseled, with the taillights resting in jagged scallops. There is no doubt that this concept means to look rugged, and ready for rough roads - the whole thing looks pretty great.
The truck was penned by Ford's Asia Pacific design and engineering team in Australia, and it was first shown in Sydney last year. Ford's JMC joint venture will build the truck for the Chinese market, and it will be sold at Ford dealers there. The Blue Oval isn't hinting at what powers the production version yet, but it reportedly shares some components with the foreign-market Ranger.