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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Are you a new Ford Mustang SVO? [w/video]

When Ford announced that its 2015 Mustang would arrive with a 2.3-liter EcoBoost four-cylinder engine, three letters came to mind: SVO. While Ford hasn't said a word regarding the rebirth of a Mustang SVO model, this latest set of spy shots shows us something very, very interesting. Allow us to explain.
The Mustang prototype in these photos looks very similar to the GT500 test cars we've spotted before - same bulging hood, aggressive front fascia and air vents aft of the front wheels. What's different, however, is around back. Have a look at the exhaust, and note that instead of the GT500's usual quad pipes, two of the exhaust outlets have been capped off.
Our spies point out that these exhaust outlets could be closed for some sort of emissions testing or another engineering reason, but it's also important to note that the engine and exhaust notes of this car sound completely different from earlier GT500 prototypes. We've got a video below that compares the two.

2015 Ford Mustang invades SEMA, led by King Cobra

Ford showcased more than a dozen customized 2015 Mustangs at its sprawling 20,000-square foot display this week at the Las Vegas Convention Center as the iconic pony car's 50th anniversary celebration continued at the SEMA Show.
While Mustangs are always a hot commodity at SEMA, the new generation brought increased attention from the aftermarket, as builders like Galpin Auto Sports, Richard Petty's Garage and Vaughn Gittin Jr. offered their takes on the new 'Stang.
The extensive display included a range of Mustangs from mild to wild, with everything from a 600-plus horsepower King Cobra pictured at the top, to paint-and-wheel packages. The new regal Cobra, which we spied early in our SEMA adventure this year, may not be the replacement for the Cobra Jet as we speculated, but it does seem to point the way forward for the next iteration of a supreme Ford dragster. Fat drag slicks out back make it's reason for being abundantly clear, and for tells us that modded car is good for a 10.97-second quarter-mile run.