2005 Ford F-150 Crew Cab 4x4, 3:73 Lsd, Line-x. Tint, Flowmaster on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

PickupTrucks.com's latest test results in a familiar winner [w/video]

PickupTrucks.com has gone and thrown the latest batch of half-ton pickups into a cage match to see who would come out on top. The site put the 2014 Chevrolet Silverado 1500, GMC Sierra 1500, 2013 Ford F-150, Ram 1500, Toyota Tundra and Nissan Titan through a battery of tests. Those included 0-60 miles per hour acceleration, 60-0 mph deceleration, fuel economy, a hill climb, and payload and towing. They even threw the rigs on an autocross course to evaluate overall handling. Each truck was given points based on how it scored in each evaluation.
Who came out on top? Somewhat surprisingly, the 2013 Ford F-150 walked away with the gold, though fewer than 50 points separated first and fourth place. Head over to PickupTrucks.com to read the full evaluation and the final results. You may be shocked to see exactly where some of the segment's newest additions placed. You can also watch a video on the test below.

Ford confirms 1.5-liter EcoBoost four-cylinder engine for 2014 Fusion

Earlier this week, reports were swirling 'round the internet about the 2014 Ford Fusion getting a new 1.5-liter three-cylinder EcoBoost engine. That was... half correct. Ford today confirmed that the 2014 Fusion is, in fact, getting a new 1.5-liter EcoBoost mill, but it has four cylinders, not three.
The new 1.5-liter engine will be the fifth EcoBoost powerplant from Ford Motor Company. Initially to be built at the automaker's Craiova, Romania plant, it will also be offered in the Fusion's twin, the Mondeo, in other markets. This engine will debut at the Shanghai Motor Show next month, and the 1.5-liter is of particular importance in the Chinese market - there is significant tax relief in the People's Republic for vehicles powered by engines with a capacity of 1.5 liters or less.
At a media briefing Thursday, Ford declined to divulge exact power or fuel economy numbers, though Joe Bakaj, vice president of powertrain engineering, told Autoblog that power output should be similar to that of the current 1.6-liter inline-four, and that overall efficiency will be "better than the 1.6." Our earlier report stated that the 1.5-liter four will produce 177 horsepower and 177 pound-feet of torque - losses of 1 hp and 7 lb-ft versus the 1.6-liter engine. Ford states that the 1.5-liter four will feature many of the same technologies used on the company's 1.0-liter EcoBoost inline-three, including an integrated exhaust manifold that recaptures much of the engine's heat.