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J Mays on the 2015 Ford Mustang

J Mays, head of design at Ford, may be retiring from the company after 16 years, but not before showing the world his swan song: the 2015 Mustang. Ford officially revealed its new coupe and convertible to the public at events around the world on Thursday, including a live unveiling on ABC's Good Morning America, and Mays was in attendance at the automaker's home event in Dearborn, MI, which is where we caught up with him for a few words about his new baby.
"It's a joy" to design the Mustang, Mays told Autoblog, adding that this sixth-generation coupe is his "favorite design so far." Of course, the 2015 model takes cues from all of the generations that came before it, but Mays said it was important to edit down the specific elements from previous models, leaving just enough off to let the customer "participate and fill in the blanks."
"If it doesn't sell itself, you probably aren't a Mustang fan."

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Man chases down truck thief and steams it all on Facebook

A Washington man chased down a truck stolen from his family's dealership last Saturday and livestreamed the event on Facebook. According to KOMO, a 2005 Ford F-250 was stolen from Sunrise Auto Sales in Eatonville, Washington on the morning of October 8. Aaron Babcock, who co-owns the small dealership with his father David, told reporters that after reviewing surveillance footage, he later spotted the truck while riding his motorcycle on Webster Road East. "I watched my cameras and found the video of a man lurking around and ending up taking off with my truck," Babcock told KOMO. "Cops came and made a case. Three hours later I was on my motorcycle in Graham, and they drove by me oncoming. It still had dealer stickers on it. It said diesel on the window and it had our dealer plate on it. It stuck out like a sore thumb. It was really easy to see." Once he spotted the stolen Super Duty, he wheeled his bike around and gave chase. He attempted to call 911, but was unsure if the dispatcher heard him due to noise from the wind and the bike's engine. So he fired up Facebook live and started streaming his chase, giving running commentary and updating his location as he chased the slow-moving truck. "I wasn't going to let him get away. I was going to try follow him down. I had no idea what to do," Babcock said. "Nobody could hear me on the phone so I just figured the first thing to do is pull up Facebook live." Babcock's Facebook friends pitched in by calling 911 to report the chase and even jumping in their own cars to follow the truck. At one point, he pulled alongside the truck and recognized both men in the cab. The driver was the man seen lurking around the dealer lot in the surveillance video, and the passenger was an old friend of Babcock's. "I know who you are!" he shouted at them, but the hunkered down and kept driving. Eventually, Babcock lost cell phone signal and the livestream ended. Eatonville police, who by this point were well aware of the incident, caught up with the truck in the 8400 block of 356th Street South in Eatonville. The driver was arrested and the passenger was questioned and released. Both denied stealing the vehicle or knowing it was stolen. Two sets of keys from Sunrise Auto Sales and a stolen credit card were also recovered from the truck. Related Video