2003 - Ford F-150 on 2040-cars

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Junkyard Gem: 1971 Mercury Comet 2-Door Sedan

When Ford introduced the original Maverick for the 1970 model year, Dearborn tradition required that a Mercury-badged version be created. That car ended up being the Comet, built from the 1971 through 1977 model years. Here's one of those first-year Comets in rough but recognizable condition, found in a Denver self-service yard not long ago. The Comet name had spent the 1960s affixed to the flanks of Mercurized Ford Falcons (1960-1965) and Fairlanes (1966-1969). Since the Maverick was the successor of the Falcon — sales of which went into an irrecoverable downward spiral once its sportier Mustang first cousin hit the streets — it made sense to move the Comet name over to the Mercury version. Nearly every American Mercury model ever sold was a U.S.-market Ford model with a different name and some gingerbread slapped on. Notable exceptions to this tradition include the 1999-2002 Mercury Cougar (mechanically based on the Contour but with a unique body) and the 1991-1994 Mercury Capri (an Australian-built mashup of Mazda components borrowed from the Ford Laser). The Comet was by far the cheapest Mercury model available in 1971, though it was considered more prestigious than its Maverick counterpart. The price tag on the '71 Comet two-door sedan started at $2,217 (about $16,505 in 2022 dollars), while the '71 Maverick two-door sedan cost $2,175 ($16,193 today). Meanwhile, AMC would sell you a new Hornet two-door sedan for one dollar less than a Maverick, Chevrolet had the Nova coupe for a dollar more than the Maverick, and Plymouth offered the Valiant Duster for $2,313 ($17,220 now). Toyota had a Maverick competitor as well that year, with the Corona at $2,150 for the sedan and $2,310 for the coupe. Having driven every one of the aforementioned models, I'd take the Duster if I went back in time and had to choose one (as a 1969 Corona owner, I'm not a fan of the 1971 facelift, though the Corona's build quality beats the Duster's). The build sticker on this car tells us that it was built at the Kansas City Assembly Plant (where Transits and F-150s are made today) and sold through the Los Angeles district sales office (there was a DSO in Denver, so it's a near-certainty that this car didn't start out in Colorado). The paint started out as Bright Blue Metallic (it's neither bright nor metallic 51 years down the road) and the interior was done up in Medium Blue Cloth & Vinyl.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford confirms 1.5-liter EcoBoost four-cylinder engine for 2014 Fusion

Earlier this week, reports were swirling 'round the internet about the 2014 Ford Fusion getting a new 1.5-liter three-cylinder EcoBoost engine. That was... half correct. Ford today confirmed that the 2014 Fusion is, in fact, getting a new 1.5-liter EcoBoost mill, but it has four cylinders, not three.
The new 1.5-liter engine will be the fifth EcoBoost powerplant from Ford Motor Company. Initially to be built at the automaker's Craiova, Romania plant, it will also be offered in the Fusion's twin, the Mondeo, in other markets. This engine will debut at the Shanghai Motor Show next month, and the 1.5-liter is of particular importance in the Chinese market - there is significant tax relief in the People's Republic for vehicles powered by engines with a capacity of 1.5 liters or less.
At a media briefing Thursday, Ford declined to divulge exact power or fuel economy numbers, though Joe Bakaj, vice president of powertrain engineering, told Autoblog that power output should be similar to that of the current 1.6-liter inline-four, and that overall efficiency will be "better than the 1.6." Our earlier report stated that the 1.5-liter four will produce 177 horsepower and 177 pound-feet of torque - losses of 1 hp and 7 lb-ft versus the 1.6-liter engine. Ford states that the 1.5-liter four will feature many of the same technologies used on the company's 1.0-liter EcoBoost inline-three, including an integrated exhaust manifold that recaptures much of the engine's heat.