2000 Ford F-150 Xlt Extended Cab Pickup 4-door 5.4l 4x4 on 2040-cars

Auto blog

Fiat boss Elkann being mentored by... Bill Ford?

Fiat Chairman John Elkann has been turning to an unusual source for advice on the car business. While speaking during an interview with The Detroit News, Elkann said he often asks Bill Ford Jr. for advice on how to proceed with the turnaround at Chrysler. "It's great to have the opportunity to share this with someone like Bill, who has experienced many things and gone through many things ... especially linked to Detroit." Elkann said.
As the Agnelli family heir, Elkann has inherited a long and fruitful friendship with the Ford family. While Giovanni Agnelli built his first Fiat four years before Henry Ford created his first vehicle, it was Ford that showed Agnelli the benefits of mass production and helped pave the way for what would become the Fiat empire.
Giovanni's grandson, Gianni, helped mentor Bill Ford when he was elected chairman of Ford Motor Company. Now, Ford is returning the favor by helping Elkann navigate the automotive industry's tumultuous waters.

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford spider screen keeps creepy-crawlies out of cars

Ford is waging a global war on spiders with the 2016 Focus RS. The little beasties can be a real menace to a vehicle by blocking lines with their dense webs, but engineers at the Blue Oval now have a new screen that they claim keeps the bugs at bay. Yellow sac spiders especially like to craft their webs in fuel vapor lines, but blocking the way can cause pressure to build, leading to a safety issue. Implemented in 2004, Ford already has a screen to keep the creepy-crawlies out. But the company now has an updated version in North America, and the Focus RS is the first global vehicle with it. "We are constantly improving and adapting, even when it comes to technologies that are already working," said William Euliss, Ford fuel systems engineer, in the screen's announcement. It might seem like a waste to put engineers on the task of making a spider screen, but the device could save Ford money in the long run. Arachnids have been responsible for the recalls of hundreds thousands of vehicles in the US over the years. Mazda issued two campaigns on the Mazda6 due to the webs causing pressure to build up in the fuel tank and potentially leading to a split. There was also a similar recall from Suzuki, and another one covering the air conditioning system on Toyotas. LOOK OUT! HERE COME THE SPIDERMEN: FORD ENGINEERS USE ARACHNID LEARNINGS TO DEVELOP INNOVATIVE SCREEN TO KEEP CREEPY CRAWLERS OUT AUG 5, 2015 | DEARBORN, MICH. Ford engineers developed an innovative spider screen to keep the creepy crawlers from nesting inside vehicles Screen prevents spiders from building cocoon-like webs dense enough to potentially block fuel vapor lines, which can damage engines and diminish vehicle performance Now, an updated version of the spider screen is being implemented in Ford vehicles in North America; it will go global with launch of the all-new 2016 Ford Focus RS DEARBORN, Mich., Aug. 5, 2015 – Arachnophobes may not know this, but there is a team of Ford engineers who developed an innovative spider screen to keep the creepy crawlers from nesting in Ford vehicles. You're welcome. Cheiracanthium mildei and Cheiracanthium inclusum – more commonly referred to as yellow sac spiders – have been known to nest inside vehicles in North America, causing problems for car owners and automakers alike over the years. Instead of using webs to catch prey, these spiders build cocoon-like webs for shelter and to lay eggs.