1999 Ford F-150 on 2040-cars

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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

Generation Z prefers Ford, wants better fuel efficiency

Fear not the future, dear green-car enthusiast. For the youngest drivers like good gas mileage. And they don't really like SUVs or trucks. Breathe easier. About 80 percent of drivers ages 16 to 21, part of what's known as 'Generation Z,' prefer cars more than any other type of larger light-duty vehicle, with about half of that group preferring compact cars, The Detroit News says, citing data company MaritzCX. That company polled about 1,100 prospective young car buyers and found them to put a priority on fuel economy because that group is... well, cheap. To put that demographic's vehicle choice into perspective, just a third of light-duty vehicles sold in the US last year were cars, while the rest were SUVs and trucks. So the future is bright, and possibly devoid of some of the smog we're now seeing. Meanwhile, Ford is the most popular brand among younger drivers, again reflecting that company's more recent emphasis on hybrids, plug-ins and high-fuel-economy gas-burning engines. Ford's US green car sales fell 1.4 percent last year to about 86,500 units (falling C-Max Hybrid demand pulled the American automaker's numbers down), so we'd think that this is very welcome news for the Blue Oval. Featured Gallery 2013 Ford C-Max Energi: First Drive View 20 Photos News Source: The Detroit News Green Ford Fuel Efficiency

Barrett-Jackson 2014: First production 2015 Ford Mustang earns $300k for JDRF [w/video]

We've almost become immune to the huge dollar amounts that collectible cars earn for charity at Barrett-Jackson. To wit, $300,000 for the first production 2015 Ford Mustang initially didn't seem like very much money. In reality, though, it's probably about 10 times the actual asking price for the car, and we're pleased to report that 100 percent of the proceeds will go to the Juvenile Diabetes Research Foundation.
According to Ford, the car's winning bidder will get to "choose a fastback with manual or automatic transmission, and any interior, exterior and stripe color combination offered by Ford on the all-new Mustang." Power will come from a slightly revised version of the well-known 5.0-liter V8 engine that will produce "more than 420hp and 396 pound-feet of torque."
We snapped live images of the 2015 Mustang prototype that Ford had on display here at Barrett-Jackson, and you can check them out above. The official auction description, along with a video of the auction as it happened live, is below.