1995 Ford F150 1/2 Ton Pickup on 2040-cars

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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.

2015 Mustang-based Saleen S302 to boast as much as 640 hp

The Ford Mustang is obviously a famous performance vehicle in its own right, but it often works even better as a platform for the aftermarket to upgrade. With the all-new 2015 model just now hitting the scene, the famous tuners at Saleen are getting their improvements for the new pony car ready for the world. After recently teasing it, the specs for its fresh S302 model are officially here, along with a first look at it in profile.
Of course, the biggest question on everyone's mind is how much power the company can get from the Mustang's V8. With the 2015 V8 model rated at 435 horsepower and 400 pound-feet, Saleen expects to bump the Ford factory numbers slightly to 450 hp and 410 lb-ft in naturally aspirated form, or with the benefit of a supercharger, it will rocket the engine's output figures to 640 hp and 565 lb-ft. No matter which powerplant a buyer chooses, there are a wide variety of available final-drive ratios with a six-speed manual or automatic gearbox.
Available as either a coupe or convertible forms, Saleen will offer its S302 in three trim levels - White Label, Yellow Label and Black Label. The White Label is the only naturally aspirated one of the bunch, but it still benefits from upgrades like a new exhaust, limited-slip differential, improved suspension, heat extractor hood and rear wing.