1995 Ford F-50 Eddie Bauer 2wd on 2040-cars

Auto blog

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford S-Max Concept previews new look, technology for Euro seven-seater

Ford unveiled today the S-Max Concept, which comes with a new, sleek look and loaded with innovative technology, such as a heart-rate monitoring seat. But if you're heart is set on a minivan sports activity vehicle (SAV) and you live in the States, don't wait for this one - it's a Europe-only product, and we don't expect that to change when the next-gen S-Max is released.
The styling follows Ford's global design language, looking a bit like an overgrown Focus hatchback with the company's signature grille, wraparound headlamps, steeply raked windshield and curved roof line. Ford also implemented details to make the S-Max look longer and faster, such as a feature line on each side of the vehicle and muscular-looking fenders. The engine isn't Ford's most powerful, but the new 1.5-liter EcoBoost four-cylinder engine should be potent enough with turbocharging and other efficiency related technologies.
Ford says the new interior, which seats up to seven people, features high-quality materials and fine detailing, such as an "ultra-soft" leather wrap for the instrument panel and leather and carbon-fiber details on the seats. Ford's Sync connectivity system with MyFord Touch makes the car a wireless hotspot, and there's a tablet docking station for second-row occupants.

New Ford GT to carry $400k-price tag

The last time Ford made a GT, it built more than 4,000 of them and sold each one for around $150,000. Judging by the premiums at which they later traded, they were evidently worth a lot more than that. But this time, the new Ford GT will be far more expensive and far more scarce. Official performance, production and pricing figures have yet to be released, but upon the new American supercar's European debut in Geneva, Ford performance chief Dave Pericak indicated it would be priced competitively with the Lamborghini Aventador – which carries a base sticker price approaching $400,000, Car and Driver reported. Combine that with production expected to number in the hundreds, not the thousands, and you're not likely to be seeing any of these Blue Oval halo cars in your neighborhood anytime soon. The question then becomes: will the price tag will be justified? With carbon-fiber construction and more than 600 horsepower on tap, it very well could be. And if speculators are going to drive up the actual sale prices, we don't see why Ford shouldn't get what the product is worth. But whether the world is ready for a $400,0000-Ford is another question entirely. Related Video: