1995 Ford F-150 Lightning on 2040-cars

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Ford GT to be revived, Le Mans battle upcoming

Ford dominated the 24 Hours of Le Mans from 1966 to 1969, scoring four consecutive wins. Wouldn't it be great if the Blue Oval could go back to France for the 50th anniversary of that performance and show it can still compete in international endurance racing? Actually, the latest rumors indicate that could be exactly the case, and the car taking that checkered flag could be another revival of the Ford GT.
As the rumblings go, Ford wants to use a new supercar to take another crack at Le Mans, after considering some other possible alternatives. Substantiating these musings are reports that a Blue Oval rep was reportedly on hand for a recent meeting about 2016 GTE-Class rules, according to Road and Track. That would put the new GT in the same racing class as the Corvette, Ferrari 458 Italia, Porsche 911 and others.
It's not all about racing, though. If you win on Sunday, you want something to be able to sell on Monday. The revived GT is reportedly still a mid-engine supercar, but the exact engine is unclear. It's possible that it could even be shown or announced at the Detroit auto show in January, according to Motor Trend.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Volvo to shake off Ford ties with new platforms, engines

It would seem Volvo is finally getting around to throwing all of Ford's things out of the apartment. Automotive News reports the Swedish automaker is preparing to unleash a range of new engines as well as a fresh platform designed entirely in house. The powerplants include an all-new four-cylinder engine set to bow before the end of this year before arriving in the US by 2014. Shortly thereafter, the world should get its first glimpse at the next-generation XC60, which will the company's first model to make use of the Volvo scalable platform architecture (SPA). US buyers can expect to see that machine on their roads by early 2015.
The next V70 and S80 will also use the SPA, though those models will carry V90 and S90 designations when they hit dealer floors. But that doesn't mean Volvo has completely weened itself off of Ford technology. The V40 will continue to ride on Ford bones until the model's next chassis can be co-developed between Volvo and Geely.