1994 Ford F150 4x4 Pickup Truck on 2040-cars

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Project Ugly Horse: Part V

The Slippery Slope
I've had a healthy appreciation for cars that stop since one truly unfortunate incident with a runaway 1971 Lincoln Continental.
It's funny how quickly a party can turn from, "We're all having blast" to "What happened to the front of the house, and how many stitches do you think this is going to take?" Standing in a Mustang salvage shop in Kodak, Tennessee, I couldn't help but feel I had strayed into the latter territory with Ugly Horse. There was a supercharged 5.4-liter V8 plucked from a rear-ended Cobra sitting off to my left. The shelves were lined with second-hand Roush and SVT components galore, but I couldn't stop staring at a set of rotors with the approximate diameter of my chest.

Next Ford Mustang to drop 400 pounds

The Ford Mustang is already the lightest of the current crop of muscle cars, at around 3,600 pounds for a GT coupe with the six-speed manual transmission. That's almost 260 pounds less than a Chevrolet Camaro SS and about 450 pounds less than a Dodge Challenger R/T, which means the Mustang has a pretty big advantage when it comes to handling, braking, accelerating and economy. More good news: The next Mustang will be even lighter.
According to a report from Edmunds, the sixth-generation Mustang, which is set to debut at the 2014 North American International Auto Show, will shed an additional 400 pounds of body fat. That 11-percent weight reduction will be thanks to lightweight materials, with a particular focus on using stronger, but less material in construction. Aluminum will feature heavily, but Edmunds' inside source warns that there is "nothing terribly exotic" coming to the original pony car.
The other big news is that the new Mustang will be smaller overall. It's going to be 15-inches shorter than the 188.5-inch Mustang on sale today, while it'll also be 6.5 inches narrower. Shorter overhangs, both in the front and rear, are also good signs for those that want an agile Mustang.

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.