1993 Ford F-150 Xl Standard Cab Pickup 2-door 4.9l on 2040-cars

Auto blog

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

We compare 2021 Ford Bronco and Bronco Sport specifications to their ritzy Land Rover competiton

The 2021 Bronco and Bronco Sport are the spearheads for Ford's new 4x4 sub-brand, with the former taking the fight directly to the Jeep Wrangler and the latter providing Ford with a more rugged alternative to the Escape. We've already looked at how the new Bronco and Bronco Sport compare to their mainstream competition, but we'd like to see how the Bronco stacks up to another hotly anticipated returning nameplate: the Land Rover Defender.  Not to leave its little sibling in the cold, I decided to browse Land Rover's lineup and see what might be a suitable counterpoint to the Bronco Sport. For better or worse, I found an almost-perfect fit in the Range Rover Evoque. So, how do these new American 4x4s compare to the Old Country's more-expensive alternatives? Let's dig in, starting with the big boys.  As you might expect from the Bronco's robust credentials, it holds its own here against the more-expensive Brit. The Defender's higher price point brings along a good bit of power advantage with both engines, but that's to be expected. The Defender also has that trick adjustable-height suspension that the Bronco lacks, giving it an edge in practicality, and it can also tow quite a bit more.  On the flip side, there are quite a few advantages to going with the Ford, including a greater number of choices in terms of powertrain. The available manual transmission on four-cylinder Broncos is a nice bonus, for instance, as is the option of getting either the base 2.3-liter or the optional 2.7-liter engine with either wheelbase. The Defender is a bit more restrictive in this regard offering only the inline-six on the short-wheelbase model. As an added bonus, the Bronco is a convertible. That may not necessarily be a "plus" for all shoppers, but it's certainly an added bit of versatility (and potential appeal) the Defender lacks. And of course, the Bronco can be had for as little as $30,000, whereas the Land Rover starts at $50,000. Now, on to the less-rugged siblings. The specs here are actually a little tighter in most respects, but the powertrain story is almost identical. The Evoque checks in where the Bronco Sport tops out, and the Range Rover gets an optional high-output variant of the 2.0-liter turbocharged four.

Cosworth double-feature is XCar's a drool-worthy look back

While American fans of Ford performance cars in the '80s and early '90s were loving the 5.0 Mustang, Taurus SHO and, for those who wanted to be a little different, the Merkur XR4Ti, British fans of the Blue Oval were getting their own unique take on speed. The Sierra RS Cosworth (which was similar but not identical to the aforementioned Merkur) and later Escort RS Cosworth were the stuff of dreams with huge wings, hood vents and big power for their time and class. XCar Films aims to find out whether it is little more than nostalgia that makes these classics famous or it really is their legitimate performance. Thanks to its Formula One and racing success, Cosworth was already a well-established performance name in the UK by the time it began selling tuned engines to Ford for the Sierra and Escort. The Sierra RS Cosworth hit the scene in 1986 with a turbocharged, 2.0-liter four-cylinder engine with 204 horsepower and rear-wheel drive. Its huge wing at the back signaled it immediately as something special, and it proved to be a performance powerhouse on and off the track. When it was retired, Ford replaced it with the Escort RS Cosworth that used an upgraded version of the same engine with 217 hp, all-wheel drive and an even bigger rear wing to net yet more racing victories. XCar really gets into the spirit of the time, opening the video with the lo-fi grain of '80s and '90s TV, but to find out whether the Cossies stand up to modern scrutiny, you have to watch the video below. Stay tuned until the end to enjoy them at their best with some vintage motorsports footage. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.