1978 Ford F-150 Ranger Lariat Standard Cab Pickup 2-door 7.5l on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ford Escort returns, just not for US

Ford is set to give the burgeoning Chinese market its very own C-segment model, while also reviving one of the brand's more notable nameplates. The new Escort, which will make its world debut at the 2014 Beijing Motor Show will be built in the People's Republic at the Changan Ford joint venture facility.
The Escort's exterior is best thought of as a mix of the finer points from the US market Focus and Fusion, with the Aston Martin-ish grille and narrow, wraparound taillights presenting a clean look at either end of the car. It's all fairly true to the concept car from last year's Shanghai Motor Show. That said, this exterior job is almost too clean. There doesn't seem to be a lot of character or substance beyond the typical Ford looks.
There's a similar issue in the cabin - it all looks pretty nice, but the design is rather plain, particularly when viewed alongside the display-filled cabin of a US-spec car. Still, there looks to be a fair amount of space in both the front and back seats, and the trunk isn't exactly tiny, either.

Ford reveals new Ranger Wildtrak across the Pacific

Want to get your hands on a new Ranger? Ford doesn't offer it here anymore, so you'll have to travel (or relocate) to somewhere it does. Like Bangkok, Thailand, where it just unveiled the new Ranger Wildtrak. Based on the updated Ranger revealed just a few months ago, the new Wildtrak features a more, shall we say, vibrant design as the flagship of the Ranger range. Dark metallic gray accents the nose, mirrors, door handles, air vents, bed rails, and tail lamps for a sportier, more rugged look. It's also got a contrasting hoop at the junction of cab and bed, rectangular fog lamps, 18-inch alloys, and Wildtrak graphics to set it apart from "lesser" Rangers. And the interior has been enhanced as well with all the upgrades applied to the standard model along with sportier trim. Everything else carries over from the standard model, including the diesel powertrain, full suite of the latest electronic assists, and go-anywhere capability. It'll ford (suitably enough) through water over 31 inches deep, clear nine inches above the ground and tow over 7,700 pounds. If you want to know more, you can scope out all the details in the press release below - or better yet, book a flight across the Pacific and see for yourself. 10 JUN 2558 | BANGKOK, THAILAND FORD UNVEILS THE ULTIMATE NEW RANGER; WILDTRAK READY TO TAKE ON THE WORLD WITH BOLD DESIGN, SMART TECHNOLOGY - Aggressive, distinctive design and unique features help new Ranger Wildtrak stand apart from the crowd Striking, modern, car-like interior underscores technological capabilities and adds to premium, sporty feel - Wildtrak boasts full array of smart features, including SYNC 2 connectivity, Lane Keeping Aid, Adaptive Cruise Control, Forward Collision Alert, Driver Impairment Monitor and Front and Rear Parking Sensors - World-beating capabilities, including robust electronically controlled transfer case, class-leading 800 mm water-wading capability and 230 mm ground clearance ensure new Wildtrak is up for any adventure - Improved ride and powerful, efficient 3.2-liter latest-generation Duratorq diesel engine help to deliver on Ford's fun-to-drive promise The new Ranger Wildtrak, the ultimate model in the Ford Ranger line-up, makes its global debut today, ready to take on the world with a new array of smart technologies and an even bolder look for one of the world's toughest and most capable trucks.