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Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Ford Explorer gets appearance pack for 2015

Remember when Ford launched the totally new Explorer in late 2010, and people were skeptical about how the now-crossover would fare, after ditching its traditional SUV roots? Well, we're several years in, and I think we can assuredly say that Ford made the right decision. Sales are better than ever (in fact, May was the current Explorer's best month yet), and the crossover is finding its way into the hands of a whole host of new Ford buyers.
A wholly refreshed Explorer is still forthcoming, but to keep its strong-selling crossover fresh, Ford is offering a host of improvements for the 2015 model year, including the attractive appearance package available on the XLT trim level, pictured above. Outside, the pack gets you goodies like 20-inch machined aluminum wheels, black bodyside cladding and roof rack rails. Contrasting Magnetic Metallic accents are found on the grille, mirror caps and liftgate appliqué, and there's an "Explorer" hood badge and body-colored door handles. Inside, there are new Miko suede inserts in the seats, and the package includes the automaker's Sync connectivity with MyFord Touch infotainment.
Elsewhere in the Explorer range, the Class III trailer tow pack is now standard on the Sport, base models get new 18-inch aluminum wheels, and there are three new colors on offer: Bronze Fire Metallic and Magnetic Metallic.

Ford Police Interceptors win acceleration war against Dodge, Chevy

Just last month, Ford announced its first-ever non-pursuit-rated version of the Police Interceptor sedan for agencies looking to maximize fuel economy, but that doesn't mean that Ford is giving up on chasing down the bad guys. While the Dodge Charger can lay claim to the fastest lap time at the Grattan Raceway test facility held by the Michigan State Police, the results are now in for the Police Vehicle Evaluation acceleration tests. And Ford's Police Interceptor duo (sedan and utility) came out on top.
In the acceleration tests, Ford says that the Taurus-based PI Sedan with the newly available 3.5-liter EcoBoost V6 was the quickest among prospective police cars in both 0-60 and 0-100 mile per hour times. The sedan posted a 0-60 time of 5.66 seconds with all-wheel drive and 5.71 seconds with front-wheel drive, besting V8-powered competitors like the Chevy Caprice and Dodge Charger by more than 0.3 seconds. These rivals close the gap on the AWD sedan in the 0-100 test with the Ford taking 13.5 seconds compared to the Chevy's time of 14.35 and the Dodge's time of 14.7.
As for utility vehicles, the Explorer-based PI Utility, which accounts for 60 percent of Ford's police vehicle sales, essentially went head-to-head with the V8-powered Chevy Tahoe with similar results. Equipped with the new EcoBoost engine option, this big SUV hit 60 mph in just 6.28 seconds and 100 mph in 15.51 seconds compared to times of 8.22 seconds and 21.95 seconds, respectively, for the Tahoe. Other important tests in the PVE include braking and top speed, but while no automakers have stepped up to boast about their numbers in either of these categories, Ford's images show that the V8 Caprice had the highest top speed of the cars at 155 mph while the Tahoe's 139-mph speed made it the fastest utility vehicle.