1979 Ford F-100 Restomod on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2013 Shelby 1000 unleashes its 1,200 horsepower ahead of NY show reveal

True story: Last fall, I had the opportunity to spend a week with Ford's new 2013 Shelby GT500 - the Blue Oval's factory Mustang with 662 horsepower and 631 pound-feet of torque. It's an amazing beast, to be sure. I'm not sure if it was Michigan's damp streets strewn with potholes and wet leaves, but at no point did I ever say to myself, "You know, Ford is on to a really good thing here, but what it really needs is about twice the power." And yet, for people in warmer climes with infrastructure in better nick - or for those whose muscle cars live their lives out on the track, there's apparently sufficient demand to warrant just such a beast.
Quick studies will recall that Shelby American launched its 1000 last year to commemorate its 50th anniversary, but it is returning to the New York Auto Show with a fresh version based on the 2013 GT500 I drove. The 2013 Shelby 1000 whips up 1,200 horsepower on pump gas thanks to beefed-up forced induction, engine internals and cooling. Wisely, it also incorporates an adjustable suspension and big brake package to make sure those ponies have the best chance being safely deployed to the ground.
What price the world's most powerful "production" muscle car? $154,995 for starters - donor GT500 not included. What, no convertible variant?

Hennessey completes first VelociRaptor SUV conversion [w/video]

Start with a Ford F-150 SVT Raptor as your base vehicle for modification, and chances are high that you'll end up with something pretty cool. Now, have those modifications done by professional lunatics Hennessey Performance, make the project turning the pickup into an ultra-long SUV, and the result stands a real chance of being a total kick in the ass. Let us present the Hennessey VelociRaptor then, in all of its awesomeness.
Hennessey has taken care in grafting a "Expedition style" rear cabin onto the Raptor, complete with an optional third row. The pictures we have show a cabin that's up to the fit and finish standards of the original Ford truck, too. The cab added over the bed also makes room for a massive load space out back, accessible via split out-folding doors and long enough for a person to lay down in (see video).
Mechanically, the truck-turned-SUV sticks with Ford's stock 6.2-liter V8, rated at 411 horsepower, or can be had with a supercharger and some 600 hp. Hennessey says the stock-motor VelociRaptor will run from 0-60 miles per hour in 7.5 seconds, while the hi-po version takes just 5.9 seconds. The SUV does take some of the off-road ability away from the Raptor, with the company saying it hasn't yet had the opportunity to test its capabilities. On-roading and "moderate off-road duties" are the current prescription.