1962 F100 Pickup on 2040-cars

Auto blog

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Ford F-35 Lightning II Edition Mustang appears at EAA Oshkosh

Ford is back at the Experimental Aircraft Association AirVenture air show in Oshkosh, WI, on July 31 auctioning off its seventh Mustang for charity, and this is one seriously mean looking 2015 'Stang. All of the money from the sale goes to give free introductory flights to young people to get them interested in aviation.
We recently saw this latest EAA Mustang as a sketch. However, it looks a whole lot more menacing in person. Dubbed the Ford F-35 Lightning II Edition Mustang, it takes liberal inspiration from Lockheed Martin's latest fighter jet, and the customization makes the pony car look ready for a role in Top Gun.
On the outside, the special Mustang wears titanium-color paint that's offset by a black and yellow stripe running from hood to rear. Out back things get really wild with a mix of bright yellow and black that flows diagonally all the way to the rear spoiler. The design is based on the livery of early production F-35s. If the rousing color scheme isn't enough to get you interested, the car also gets a carbon fiber front splitter and rear diffuser, lowered suspension and a set of custom 21-inch wheels with yellow brake calipers.