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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford continues autonomous tech development

Some of the autonomous-driving features that Ford offers in Europe will come to the United States as soon as next year. The Blue Oval will add the pre-collision assist and pedestrian detection technologies that it has already installed on the Mondeo sedan in Europe. Those features, part of what Ford calls the "second of three phases" in driverless technology, will be brought stateside in a yet-to-be disclosed model, while most of Ford's US vehicle line will have the features by 2019. It has been testing an automated Fusion for more than a year. Ford is looking to build upon the autonomous-vehicle technology that it already has on models such as the Fusion, Taurus, F-150, Edge, and Explorer. Those amenities include active-park assist, lane-departure warning, and blind-spot monitoring. Ford said early last year that it was working with the Massachusetts Institute of Technology (MIT) and Stanford University to develop algorithms for use in driverless cars. The effort is part of Ford's so-called "Blueprint for Mobility" geared toward autonomous driving features that are being developed over the next decade. FORD COLLABORATES WITH SILICON VALLEY INNOVATION ECOSYSTEM ON AUTONOMOUS VEHICLES, 3D PRINTING, WEARABLE TECHNOLOGY Autonomous vehicle technology is another step closer to production at Ford – moving from a research effort to an advanced engineering project Ford announces it is working with Silicon Valley-based 3D-printing firm Carbon3D to quickly produce high-quality automotive-grade parts Ford kicks off wearable technology development with MyFord® Mobile app extension – coming soon to smartwatches including Android Wear – providing customers the ability to check vehicle driving range, battery charge and more for their plug-in hybrid or electric vehicle quickly from their wrists Autonomous vehicle technology is another step closer to production at Ford, moving from a research effort to an advanced engineering program, the company announced today. Ford has appointed a director of autonomous vehicle development – 29-year Ford veteran Randy Visintainer – and created a global team to work on the advanced program. Ford Research and Innovation Center Palo Alto is working on the global Ford team to deliver the Ford Smart Mobility plan, which aims to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data.

Ford Focus RS will go global, come to US

"We are transforming our approach to performance." – Mark Fields Ford will launch a new high-performance Focus RS around the world, including the United States, company CEO Mark Fields confirmed at a press conference Thursday morning. It is expected to debut in January at the Detroit Auto Show, though launch timing is unclear. "We are transforming our approach to performance," Fields said. The RS will serve as a hotter variant of the Focus, which will be redesigned next year as part of Ford's 16 product launches. Our spy photographers have already captured images of a purported RS, which you can see above. Ford last sold a Focus RS in Europe in 2009, and it continues the long lineage of RS-badged performance cars, which dates to 1968. "The RS has a significant heritage and pedigree," Ford product chief Raj Nair said. The Focus RS will slot above the Focus ST, which will continue, a spokesman said. The ST runs a turbocharged, 252-horsepower four-cylinder that's paired with a six-speed manual transmission. It also has chassis and design upgrades to reinforce its athletic dynamics. The most recent intel suggests that the new RS could use Ford's 2.3-liter turbo-four, tuned to anywhere from 325 to 350 hp. All-wheel drive is also rumored to be part of the new RS formula. Meanwhile, Ford announced it is putting all of its sporty units under the umbrella name of "Ford Performance," which will be led by Mustang chief engineer Dave Pericak. Ford Performance will include Ford Racing, SVT (which is responsible for the Raptor and Shelby GT350) and RS. "We're changing Ford's performance business," Nair said. Ford is placing a renewed emphasis on performance, as the customers tend to be younger, wealthier and better educated, Nair said. In other news, Nair said the company is working on a Raptor version of the new, aluminum-bodied F-150, which launched this year. "I want to get it out as quickly as we can," he said.