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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Second part of Forza Horizon 3 car list revealed early

We previously brought you the first portion of Forza Horizon 3's list of 350 cars last week, and today we're bringing you part two. Apparently Fairfax Media in Australia had the list and images early and published them on The Sydney Morning Herald's website . We say early because the publication's story reveals that Playground Games, the developer of the game, plans to make the official announcement on the Forza website this Wednesday. This set of virtual machinery brings us closer to the full list, which will continue to be revealed over the coming weeks. While this part is smaller than the first one, it still features a number of notable automobiles, including the Bugatti EB110 Super Sport, GMC Syclone and Ferrari Dino 246 GT. This list also adds more vintage Aussie machines, including the very cool 1974 Holden "Sandman" HQ panel truck. Fans of the Mad Max movies may remember Max's Sandman truck from the original film. Check out the list of new cars from The Sydney Morning Herald below and take at look their article for new images and insight on what the developers' goals were for the game. 2007 Alfa Romeo 8C Competizione 1970 AMC Rebel "The Machine" 1998 Aston Martin V8 Vantage V600 2011 Audi RS 5 Coupe 2011 BMW X5 M 1981 BMW M1 1992 Bugatti EB110 Super Sport 1970 Chevrolet Corvette ZR-1 1966 Chevrolet Nova Super Sport 2008 Dodge Viper SRT10 ACR 1969 Ferrari Dino 246 GT 1968 Ferrari 365 GTB/4 2011 Ferrari FF 1978 Ford Mustang II King Cobra 1956 Ford F-100 1991 GMC Syclone 2016 Holden Special Vehicles GTS Maloo 1951 Holden 50-2106 FX Ute 1974 Holden Sandman HQ panel van 2012 Infiniti IPL G Coupe 2015 Jaguar XFR-S 1997 Lamborghini Diablo SV 2014 Lamborghini Urus 2014 Land Rover Range Rover Supercharged 2005 Lotus Elise 111S 2013 Mazda MX-5 1990 Mercedes-Benz 190E 2.5-16 Evolution II 2013 Mercedes-Benz E 63 AMG 1999 Mitsubishi Lancer Evolution VI GSR 2008 Mitsubishi Lancer Evolution X GSR 2000 Nissan Silvia Spec-R 1977 Pontiac Firebird Trans Am 2010 Renault Megane RS 250 2008 Subaru Impreza WRX STi Related Video: News Source: The Sydney Morning HeraldImage Credit: Playground Games/Microsoft Auto News Bugatti Ford GMC Holden Technology video games forza motorsport forza horizon 3

Chrysler called out over lackluster Ram Runner by racer who helped develop it

Fans of off-roading and desert blasting might recall that Chrysler offers an aftermarket conversion that can turn a Ram 1500 into a road-legal desert racer, called the Ram Runner. The kit, sold through Mopar, includes some significant suspension upgrades, body tweaks and a brawnier cat-back exhaust for the truck's 5.7-liter V8.
Considering all of this, comparisons with the almighty Ford F-150 SVT Raptor are common. Among the off-road community, that makes these two a sort of Chevrolet Camaro and Ford Mustang for people that prefer driving on dirt. In the Race-Dezert forum, the discussion as to which truck was better was proceeding as normal - Ram fans said their piece and Ford fans said theirs. Then, a man named Kent Kroeker offered up his two cents.
See, Kroeker is a Baja racer, and the man that helped develop the Ram Runner. Despite his association with the truck, though, he had some less than kind words for Chrysler and the Ram Runner.