1952 Ford F-100 on 2040-cars

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The history and future of the Ford Bronco

Some have suggested that the Bronco's demise was hastened by the fallout from the O.J. trial.
Twenty years ago today, ex-NFL linebacker Al "A.C." Cowlings drove his friend and onetime running back Orenthal James "O.J." Simpson on a parade lap of the Los Angeles highway system and onto an ignoble page of the history books. If you're in your late 20s or older, or a fastidious young student of 1990s American history, you're absolutely aware that Al and O.J.'s steed for the 'chase' was a white Ford Bronco. The white Ford Bronco, even.

Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.

The 2015 Ford Mustang is not so mellow in yellow

When we first saw the 2015 Ford Mustang, much was made of its new, more expressive color palette, which includes the return of both yellow and orange in addition to a new grayish shade, Guard. At that time, we didn't have anything to look at but a few small scale models painted in the new colors - the only Mustangs on display were in Race Red.
For its auto show debut here at in the Motor City, Ford has trotted out a couple of as-yet-unseen shades, including the striking Triple Yellow shown above. The new shade marks a return to a paint color that enthusiasts have been clamoring for, and we must say, it looks excellent under the lights of Cobo Hall.
Stat wise, there are still a number of questions we have about the redesigned Mustang. None of the three engines have had official power figures published. The same goes for pricing information, although if any loose-lipped execs let something slip in Detroit, we'll be sure to let you know. Until then, have a look at the new Triple Yellow Mustang on display at the 2014 Detroit Auto Show.