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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford shutters Genk assembly plant in Belgium

Ford has become the latest automaker to close one of its European assembly plants. The facility in question is located in the Belgian city of Genk and has been in operation since the early '60s when it started building the Taunus, Ford's first mass-produced, front-drive model. As part of the plan first announced over two years ago, the Genk Body & Assembly Plant is now closing its doors after half a century in the business and over fourteen million vehicles built. Although the plant itself employed some 5,000 workers, once you take into account the suppliers built up around the plant, the overall impact on employment in the area edges closer to 12,000. Genk Body & Assembly had until recently been tasked with producing the Mondeo sedan (which in its current iteration we know as the Fusion) as well as the S-Max and Galaxy minivans. Production of the Mondeo shifted in 2013 to the company's plant in Valencia, Spain, which also handles the Kuga crossover and Transit Connect cargo van, and will soon take over the minivans from Genk as well. The move follows a similar decision undertaken by General Motors to close the Opelwerk plant in Bochum, Germany. It also reflects a scaling down of automobile production in Belgium specifically: although Audi still manufacturers in Brussels and and Volvo in Ghent, Opel closed its plant in Antwerp in 2000 and Renault ceased production in Vilvoorde back in '97. However Ford still maintains its famous proving ground half an hour to the north in Lommel, Belgium. News Source: AutovisieImage Credit: Kristof Van Accom / AFP / Getty Plants/Manufacturing Ford plant ford s-max ford galaxy

2015 Ford F-150 specs revealed, EcoBoost 2.7L to make 325 hp and 375 lb-ft [w/video]

Our new man Greg Migliore is in attendance at a Ford media event at the Blue Oval's Dearborn, MI headquarters today, and he's reported in with a handful of the 2015 F-150 stats that we've been dying to know. Ford is slow-playing the news release here, but we can still offer up some interesting output and performance figures after half-year of waiting.
We have all be quite aware that Ford's shift to aluminum construction would save a lot of weight for F-150 models, and the results we're hearing now are duly impressive. For instance: in Super Crew trim, a 2015 F-150 is a whopping 732-pounds lighter than was its closest 2014-model-year equivalent. That's like hauling three middle-aged dudes to your bowling alley's league night for free. Polish your balls, guys.
Ford isn't willing to offer up any actual curb weights just yet, but if we take that 732-pound loss and extrapolate with the 5,128-pound curb weight of the 2014 F-150 Super Crew with the 3.7-liter V6, we can guesstimate that 2015 models will measure out in the 4,400-pound range. That's impressive.